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Multichannel advertising : does print advertising affect search engine advertising?
Olbrich, Rainer; Schultz, Carsten D. - In: European journal of marketing : EJM 48 (2014) 9/10, pp. 1731-1756
Persistent link: https://www.econbiz.de/10010429764
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Regulatory congruence effects in two-sided advertising : the mediating role of processing fluency and processing depth
Cornelis, Erlinde; Cauberghe, Veroline; Pelsmacker, … - In: European journal of marketing : EJM 48 (2014) 7/8, pp. 1451-1465
Persistent link: https://www.econbiz.de/10010414755
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Cause marketing communications : consumer inference on attitudes towards brand and cause
Samu, Sridhar; Wymer, Walter - In: European journal of marketing : EJM 48 (2014) 7/8, pp. 1333-1353
Persistent link: https://www.econbiz.de/10010414766
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Preliminary investigation of the communication effects of "taboo" themes in advertising
Sabri, Ouidade - In: European journal of marketing : EJM 46 (2012) 1/2, pp. 215-236
Persistent link: https://www.econbiz.de/10009514982
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When James Bond shows off his Omega : does product placement affect its media host?
Marchand, André; Hennig-Thurau, Thorsten; Best, Sabine - In: European journal of marketing : EJM 49 (2015) 9/10, pp. 1666-1685
Persistent link: https://www.econbiz.de/10011409536
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The effects of location-based-services on consumer purchase intention at point of purchase
Gazley, Aaron; Hunt, Adam; McLaren, Lachlan - In: European journal of marketing : EJM 49 (2015) 9/10, pp. 1686-1708
Persistent link: https://www.econbiz.de/10011409558
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Be rational or be emotional : advertising appeals, service types and consumer responses
Zhang, Hongxia; Sun, Jin; Liu, Fang; Knight, John G. - In: European journal of marketing : EJM 48 (2014) 11/12, pp. 2105-2126
Persistent link: https://www.econbiz.de/10010461802
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The elaboration likelihood model : review, critique and research agenda
Kitchen, Philip J.; Kerr, Gayle; Schultz, Don E.; … - In: European journal of marketing : EJM 48 (2014) 11/12, pp. 2033-2050
Persistent link: https://www.econbiz.de/10010461813
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Publicity and advertising : what matter most for sales?
Spotts, Harlan E.; Weinberger, Marc G.; Weinberger, … - In: European journal of marketing : EJM 48 (2014) 11/12, pp. 1986-2008
Persistent link: https://www.econbiz.de/10010461822
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A novel approach for bidding on keywords in newly set-up search advertising campaigns
Nabout, Nadia Abou - In: European journal of marketing : EJM 49 (2015) 5/6, pp. 668-691
Persistent link: https://www.econbiz.de/10011296914