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European journal of marketing : EJM
Journal of marketing research : JMR
398
Journal of marketing
212
SpringerLink / Bücher
203
International journal of production research
165
Journal of business research : JBR
158
Overseas business reports : OBR
155
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154
Jahrbuch der Absatz- und Verbrauchsforschung
142
Europäische Hochschulschriften / 5
136
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113
International journal of market research : JMRS ; the journal of the Market Research Society
104
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85
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85
Journal of advertising research
74
Qualitative market research : an international journal
74
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71
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69
Esomar congress
68
International journal of production economics
68
Journal of business economics : JBE
66
Journal of retailing
66
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
64
Marketing : ZFP ; journal of research and management
62
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
61
Harvard business review : HBR
60
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
58
Marketing letters : a journal of research in marketing
56
IEEE transactions on engineering management : EM
55
Journal of marketing management : MM
53
European journal of operational research : EJOR
52
European marketing research review
51
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
46
CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
45
California management review
44
Business horizons
43
International journal of market research
43
Die Betriebswirtschaft : DBW
42
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ECONIS (ZBW)
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1
Effective product organisation and development
Wills, Gordon
(
contributor
)
- In:
European journal of marketing : EJM
18
(
1984
)
6
,
pp. 2-123
Persistent link: https://www.econbiz.de/10001065459
Saved in:
2
The identification of weak industrial products
Aulōnitēs, Geōrgios I.
- In:
European journal of marketing : EJM
20
(
1986
)
10
,
pp. 24-42
Persistent link: https://www.econbiz.de/10001071329
Saved in:
3
Towards a theory of product range policy
Kent, R. A.
- In:
European journal of marketing : EJM
20
(
1986
)
10
,
pp. 5-17
Persistent link: https://www.econbiz.de/10001071330
Saved in:
4
Product life cycles of the windsurfer market
Mercer, J. A.
- In:
European journal of marketing : EJM
19
(
1985
)
4
,
pp. 13-22
Persistent link: https://www.econbiz.de/10001071450
Saved in:
5
Aspects of price policy, product policy and costs in a recession
Schäfter, Ulrich
- In:
European journal of marketing : EJM
19
(
1985
)
1
,
pp. 12-19
Persistent link: https://www.econbiz.de/10001071460
Saved in:
6
Product life cycle and export competitiveness of the UK electronics industry : (1970 - 1979)
Lai Yuen Poh
- In:
European journal of marketing : EJM
21
(
1987
)
7
,
pp. 28-37
Persistent link: https://www.econbiz.de/10001072473
Saved in:
7
Strategic positioning in the UK car market
Meade, Nigel
- In:
European journal of marketing : EJM
21
(
1987
)
5
,
pp. 43-56
Persistent link: https://www.econbiz.de/10001072505
Saved in:
8
Fashion life cycles and extension theory
Reed, Richard K.
- In:
European journal of marketing : EJM
21
(
1987
)
3
,
pp. 52-62
Persistent link: https://www.econbiz.de/10001072520
Saved in:
9
Product liability legislation, consumer behaviour and marketing strategy
Liebermann, Yehoshua J.
- In:
European journal of marketing : EJM
18
(
1984
)
1
,
pp. 56-65
Persistent link: https://www.econbiz.de/10001037551
Saved in:
10
Extending product lifetime : prospects and opportunities
Box, Jo M.
- In:
European journal of marketing : EJM
17
(
1983
)
4
,
pp. 34-49
Persistent link: https://www.econbiz.de/10001037598
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