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European journal of marketing : EJM
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2,590
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Finance research letters
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Journal of marketing communications
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International journal of hospitality management
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Journal of retailing and consumer services
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Journal of the Academy of Marketing Science
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Management-Reihe Corporate Social Responsibility
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Business and society review : a quarterly forum on the role of business in a free society
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European research studies
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ECONIS (ZBW)
166
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1
The transparency construct in corporate marketing
Leitch, Shirley R.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1503-1509
Persistent link: https://www.econbiz.de/10011754992
Saved in:
2
Changing behaviour through business-nonprofit collaboration? : consumer responses to social alliances
Vock, Marlene
;
Dolen, Willemijn M. van
;
Kolk, Ans
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1476-1503
Persistent link: https://www.econbiz.de/10010189478
Saved in:
3
Ethical evaluation of audience segmentation in social marketing
Newton, Joshua D.
;
Newton, Fiona J.
;
Turk, Tahir
; …
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1421-1438
Persistent link: https://www.econbiz.de/10010189533
Saved in:
4
The nexus between ethical corporate marketing, ethecal corporate identity and corporate social responsibility : an internal organisational perspective
Powell, Shaun M.
- In:
European journal of marketing : EJM
45
(
2011
)
9/10
,
pp. 1365-1379
Persistent link: https://www.econbiz.de/10009378664
Saved in:
5
Unmanageable multiplicity : consumer transformation towards moral self coherence
Carrington, Michal J.
;
Neville, Ben
;
Canniford, Robin
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1300-1325
Persistent link: https://www.econbiz.de/10011338670
Saved in:
6
Corporate social responsibility : a corporate marketing perspective
Hildebrand, Diogo
;
Sen, Sankar
;
Bhattacharya, C. B.
- In:
European journal of marketing : EJM
45
(
2011
)
9/10
,
pp. 1353-1364
Persistent link: https://www.econbiz.de/10009378691
Saved in:
7
Advances in corporate brand, corporate heritage, corporate identity and corporate marketing scholarship
Balmern, John M. T.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1462-1471
Persistent link: https://www.econbiz.de/10011754988
Saved in:
8
Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment
He, Hongwei
;
Zhu, Weichun
;
Gouran, Dennis S.
;
Kolo, Olivia
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 236-259
Persistent link: https://www.econbiz.de/10011459636
Saved in:
9
The political role of government-sponsored social marketing campaigns
Raftopoulou, Effi
;
Hogg, Margaret K.
- In:
European journal of marketing : EJM
44
(
2010
)
7/8
,
pp. 1206-1227
Persistent link: https://www.econbiz.de/10008650632
Saved in:
10
Segmentation in social marketing : insights from the European Union's multi-country, antismoking campaign
Walsh, Gianfranco
;
Hassan, Louise M.
;
Shiu, Edward
; …
- In:
European journal of marketing : EJM
44
(
2010
)
7/8
,
pp. 1140-1164
Persistent link: https://www.econbiz.de/10008650635
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