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The transparency construct in corporate marketing
Leitch, Shirley R. - In: European journal of marketing : EJM 51 (2017) 9/10, pp. 1503-1509
Persistent link: https://www.econbiz.de/10011754992
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Changing behaviour through business-nonprofit collaboration? : consumer responses to social alliances
Vock, Marlene; Dolen, Willemijn M. van; Kolk, Ans - In: European journal of marketing : EJM 47 (2013) 9, pp. 1476-1503
Persistent link: https://www.econbiz.de/10010189478
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Ethical evaluation of audience segmentation in social marketing
Newton, Joshua D.; Newton, Fiona J.; Turk, Tahir; … - In: European journal of marketing : EJM 47 (2013) 9, pp. 1421-1438
Persistent link: https://www.econbiz.de/10010189533
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The nexus between ethical corporate marketing, ethecal corporate identity and corporate social responsibility : an internal organisational perspective
Powell, Shaun M. - In: European journal of marketing : EJM 45 (2011) 9/10, pp. 1365-1379
Persistent link: https://www.econbiz.de/10009378664
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Unmanageable multiplicity : consumer transformation towards moral self coherence
Carrington, Michal J.; Neville, Ben; Canniford, Robin - In: European journal of marketing : EJM 49 (2015) 7/8, pp. 1300-1325
Persistent link: https://www.econbiz.de/10011338670
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Corporate social responsibility : a corporate marketing perspective
Hildebrand, Diogo; Sen, Sankar; Bhattacharya, C. B. - In: European journal of marketing : EJM 45 (2011) 9/10, pp. 1353-1364
Persistent link: https://www.econbiz.de/10009378691
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Advances in corporate brand, corporate heritage, corporate identity and corporate marketing scholarship
Balmern, John M. T. - In: European journal of marketing : EJM 51 (2017) 9/10, pp. 1462-1471
Persistent link: https://www.econbiz.de/10011754988
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Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment
He, Hongwei; Zhu, Weichun; Gouran, Dennis S.; Kolo, Olivia - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 236-259
Persistent link: https://www.econbiz.de/10011459636
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The political role of government-sponsored social marketing campaigns
Raftopoulou, Effi; Hogg, Margaret K. - In: European journal of marketing : EJM 44 (2010) 7/8, pp. 1206-1227
Persistent link: https://www.econbiz.de/10008650632
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Segmentation in social marketing : insights from the European Union's multi-country, antismoking campaign
Walsh, Gianfranco; Hassan, Louise M.; Shiu, Edward; … - In: European journal of marketing : EJM 44 (2010) 7/8, pp. 1140-1164
Persistent link: https://www.econbiz.de/10008650635