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Markenführung im Zeitalter von...
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Brand management
125
Markenführung
125
Brand image
78
Consumer behaviour
78
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78
Markenimage
78
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56
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European journal of marketing : EJM
Journal of business research : JBR
607
The journal of brand management : an international journal
562
The journal of product & brand management
387
SpringerLink / Bücher
319
Journal of retailing and consumer services
292
Journal of Product & Brand Management
117
Psychology & marketing
112
Industrial marketing management : the international journal for industrial and high-tech firms
108
Journal of strategic marketing
108
International journal of hospitality management
105
Asia Pacific journal of marketing and logistics
104
Journal of marketing communications
104
Marketing intelligence & planning
103
Journal of marketing management : MM
102
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
100
Strategic Direction
99
The IUP journal of brand management : IJBRM
92
Springer eBook Collection
89
Innovatives Markenmanagement
86
Journal of marketing
85
Journal of the Academy of Marketing Science
84
Marketing letters : a journal of research in marketing
76
Journal of promotion management : innovations in planning and applied research
71
Research
69
Journal of marketing research : JMR
68
Journal of promotion management : JPM
68
Tourism management : research, policies, practice
68
International journal of advertising : the review of marketing communications
66
International journal of internet marketing and advertising : IJIMA
66
Journal of fashion marketing and management
66
Journal of international consumer marketing
66
International journal of industrial organization
65
Journal of advertising research
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
International marketing review
61
Cogent business & management
59
Qualitative market research : an international journal
59
Discussion paper / Centre for Economic Policy Research
58
Journal of marketing management : JMM ; journal of the Academy of Marketing
58
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ECONIS (ZBW)
125
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1
Flagship stores as a market entry method : the perspective of luxury fashion retailing
Moore, Christopher M.
;
Doherty, Anne Marie
;
Doyle, …
- In:
European journal of marketing : EJM
44
(
2010
)
1/2
,
pp. 139-161
Persistent link: https://www.econbiz.de/10003949203
Saved in:
2
Field-capital theory and its implications for marketing
Tapp, Alan
;
Warren, Stella
- In:
European journal of marketing : EJM
44
(
2010
)
1/2
,
pp. 200-222
Persistent link: https://www.econbiz.de/10003949209
Saved in:
3
Branding and the marketing of technological and industrial products
Melewar, T. C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003990909
Saved in:
4
Branding of post-purchase ancillary products and services : an application in the mobile communications industry
Baker, William E.
;
Sciglimpaglia, Donald
;
Saghafi, …
- In:
European journal of marketing : EJM
44
(
2010
)
5
,
pp. 547-566
Persistent link: https://www.econbiz.de/10003990940
Saved in:
5
Shaping the body and technology : discursive implications for the strategic communication of technological brands
Buchanan-Oliver, Margo
;
Cruz, Angela
;
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
44
(
2010
)
5
,
pp. 635-652
Persistent link: https://www.econbiz.de/10003990985
Saved in:
6
"Living the brand" : brand orientation in the business-to-business sector
Baumgarth, Carsten
- In:
European journal of marketing : EJM
44
(
2010
)
5
,
pp. 653-671
Persistent link: https://www.econbiz.de/10003990989
Saved in:
7
Product brand differentiation and dual-channel store performances of a multi-channel retailer
Yan, Ruiliang
- In:
European journal of marketing : EJM
44
(
2010
)
5
,
pp. 672-692
Persistent link: https://www.econbiz.de/10003990995
Saved in:
8
Evaluating the effectiveness of brand-positioning strategies from a consumer perspective
Fuchs, Christoph
;
Diamantopoulos, Adamantios
- In:
European journal of marketing : EJM
44
(
2010
)
11/12
,
pp. 1763-1786
Persistent link: https://www.econbiz.de/10008773203
Saved in:
9
SME brand building and management: an exploratory study
Spence, Martine
;
Essoussi, Leila Hamzaoui
- In:
European journal of marketing : EJM
44
(
2010
)
7/8
,
pp. 1037-1054
Persistent link: https://www.econbiz.de/10008650640
Saved in:
10
Strategic corporate brand alignment : perspectives from identity based views of corporate brands
Balmer, John M. T.
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 1064-1092
Persistent link: https://www.econbiz.de/10009572839
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