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Editorial: Reflections on assessing academic quality in marketing, and the UK REF
Lee, Nick - In: European journal of marketing : EJM 45 (2011) 4, pp. 477-483
Persistent link: https://www.econbiz.de/10009010647
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Market segmentation : a review
Beane, T. P. - In: European journal of marketing : EJM 21 (1987) 5, pp. 20-42
Persistent link: https://www.econbiz.de/10001072506
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An analysis of choice criteria using conjoint analysis
Fletcher, Keith - In: European journal of marketing : EJM 22 (1988) 9, pp. 25-33
Persistent link: https://www.econbiz.de/10001075997
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The marketing research scene in Saudi Arabia
Tuncalp, Secil - In: European journal of marketing : EJM 22 (1988) 5, pp. 15-22
Persistent link: https://www.econbiz.de/10001049947
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Consumer perceived brand innovativeness : conceptualization and operationalization
Shams, Rahil; Alpert, Frank; Brown, Mark - In: European journal of marketing : EJM 49 (2015) 9/10, pp. 1589-1615
Persistent link: https://www.econbiz.de/10011409511
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Should consumers request cost transparency?
Simintiras, Antonis C.; Dwivedi, Yogesh Kumar; Kaushik, … - In: European journal of marketing : EJM 49 (2015) 11/12, pp. 1961-1979
Persistent link: https://www.econbiz.de/10011449386
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Broadening the brandfest : play and ludic agency
Kjeldgaard, Dannie; Bode, Matthias - In: European journal of marketing : EJM 51 (2017) 1, pp. 23-43
Persistent link: https://www.econbiz.de/10011626376
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Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie; Krishen, Anjala Selena; Tanford, Sarah; … - In: European journal of marketing : EJM 51 (2017) 7/8, pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
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Domain-specific market segmentation using a latent class mixture modelling approach and wine-related lifestyle (WRL) algorithm
Bruwer, Johan; Li, Elton - In: European journal of marketing : EJM 51 (2017) 9/10, pp. 1552-1576
Persistent link: https://www.econbiz.de/10011755184
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Reflections on a decade of EJM and marketing scholarship : the good, the bad, and the future
Lee, Nick - In: European journal of marketing : EJM 51 (2017) 11/12, pp. 1774-1798
Persistent link: https://www.econbiz.de/10011773701