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An analysis of role adoptions and scripts during customer-to-customer encounters
Parker, Cathy; Ward, Philippa - In: European journal of marketing : EJM 34 (2000) 3-4, pp. 341-358
Persistent link: https://www.econbiz.de/10006094571
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Untangling the brand name from the branded entity : the conceptualisation and value of the established brand name
Round, Griff; Roper, Stuart - In: European journal of marketing : EJM 49 (2015) 11/12, pp. 1941-1960
Persistent link: https://www.econbiz.de/10011449376
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When and why does the name of the brand still matter? : developing the temporal dimension of brand name equity theory
Round, Griff; Roper, Stuart - In: European journal of marketing : EJM 51 (2017) 11/12, pp. 2118-2137
Persistent link: https://www.econbiz.de/10011773843
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Exploring consumer brand name equity : gaining insight through the investigation of response to name change
Round, D. J. Griff; Roper, Stuart - In: European journal of marketing : EJM 46 (2012) 7/8, pp. 938-951
Persistent link: https://www.econbiz.de/10009572871
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Examining the relationship between brand emotion and brand extension among supporters of professional football clubs
Abosag, Ibrahim; Roper, Stuart; Hind, Daniel - In: European journal of marketing : EJM 46 (2012) 9, pp. 1233-1251
Persistent link: https://www.econbiz.de/10009661661
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Business to business branding : external and internal satisfiers and the role of training quality
Roper, Stuart; Davies, Gary - In: European journal of marketing : EJM 44 (2010) 5, pp. 567-590
Persistent link: https://www.econbiz.de/10003990962
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Constructing luxury brands : exploring the role of consumer discourse
Roper, Stuart; Caruana, Robert; Medway, Dominic; … - In: European journal of marketing : EJM 47 (2013) 3/4, pp. 375-400
Persistent link: https://www.econbiz.de/10009733027
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Examining the relationship between brand emotion and brand extension among supporters of professional football clubs
Abosag, Ibrahim; Roper, Stuart; Hind, Daniel - In: European journal of marketing : EJM 46 (2012) 9, pp. 1233-1252
Persistent link: https://www.econbiz.de/10010021194
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Constructing luxury brands: exploring the role of consumer discourse
Roper, Stuart; Caruana, Robert; Medway, Dominic; … - In: European journal of marketing : EJM 47 (2013) 3, pp. 375-400
Persistent link: https://www.econbiz.de/10010099460
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Exploring consumer brand name equity: Gaining insight through the investigation of response to name change
Round, D.J. Griff; Roper, Stuart - In: European journal of marketing : EJM 46 (2012) 7, pp. 938-952
Persistent link: https://www.econbiz.de/10009993581