Narrow search
Showing 1 - 6 of 6
Cover Image
Which sport sponsorships most impact sponsor CSR image?
Plewa, Carolin; Carrillat, François A.; Mazodier, Marc; … - In: European journal of marketing : EJM 50 (2016) 5/6, pp. 796-815
Persistent link: https://www.econbiz.de/10011529666
Cover Image
On "being there" : a comparison of the effectiveness of sporting event sponsorship among direct and indirect audiences
Carrillat, François A.; Astous, Alain d'; Bellavance, … - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 621-642
Persistent link: https://www.econbiz.de/10011309579
Cover Image
The sponsorship-advertising interface : is less better for sponsors?
Carrillat, François A.; Astous, Alain d' - In: European journal of marketing : EJM 46 (2012) 3/4, pp. 562-574
Persistent link: https://www.econbiz.de/10009535661
Cover Image
Weapons of mass intrusion : the leveraging of ambush marketing strategies
Carrillat, François A.; Colbert, François; Feigné, … - In: European journal of marketing : EJM 48 (2014) 1/2, pp. 314-335
Persistent link: https://www.econbiz.de/10010344076
Cover Image
Power imbalance issues in athlete sponsorship versus endorsement in the context of a scandal
Carrillat, François A.; Astous, Alain d' - In: European journal of marketing : EJM 48 (2014) 5/6, pp. 1070-1091
Persistent link: https://www.econbiz.de/10010388096
Cover Image
The sponsorship-advertising interface: is less better for sponsors?
Carrillat, François A.; d'Astous, Alain - In: European journal of marketing : EJM 46 (2012) 3, pp. 562-575
Persistent link: https://www.econbiz.de/10009846077