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Marketing communications for special events : analysing managerial practice, consumer perceptions and preferences
Hede, Anne-Marie; Kellett, Pamm - In: European journal of marketing : EJM 45 (2011) 6, pp. 987-1004
Persistent link: https://www.econbiz.de/10009231667
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Will normal-sized female models in advertisements be viewed as positively as small-sized models?
Bian, Xuemei; Foxall, Gordon R. - In: European journal of marketing : EJM 47 (2013) 3/4, pp. 485-505
Persistent link: https://www.econbiz.de/10009733018
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Political advertising and the demonstration of market orientation
Robinson, Claire - In: European journal of marketing : EJM 44 (2010) 3/4, pp. 451-459
Persistent link: https://www.econbiz.de/10008650069
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Decision-based voter segmentation : an application for campaign message development
Phillips, Joan M.; Reynolds, Thomas J.; Reynolds, Kate - In: European journal of marketing : EJM 44 (2010) 3/4, pp. 310-330
Persistent link: https://www.econbiz.de/10008650077
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Shaping the body and technology : discursive implications for the strategic communication of technological brands
Buchanan-Oliver, Margo; Cruz, Angela; Schroeder, Jonathan E. - In: European journal of marketing : EJM 44 (2010) 5, pp. 635-652
Persistent link: https://www.econbiz.de/10003990985
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Conflict and advertising planning : consequences of networking for advertising planning
Grant, Ian; McLeod, Charlotte; Shaw, Eleanor - In: European journal of marketing : EJM 46 (2012) 1/2, pp. 73-91
Persistent link: https://www.econbiz.de/10009514322