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Types of linkages between service characteristics and customer consequences
Golik Klanac, Nataša - In: European journal of marketing : EJM 46 (2012) 3/4, pp. 313-330
Persistent link: https://www.econbiz.de/10009535031
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Exploring the effectiveness of consumer creativity in online marketing communications
Wu, Jintao; Wen, Na; Dou, Wenyu; Chen, Junsong - In: European journal of marketing : EJM 49 (2015) 1/2, pp. 262-276
Persistent link: https://www.econbiz.de/10010519465
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Consonants in brand names influence brand gender perceptions
Guèvremont, Amélie; Grohmann, Bianca - In: European journal of marketing : EJM 49 (2015) 1/2, pp. 101-122
Persistent link: https://www.econbiz.de/10010519627
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Loyalty card adoption in SME retailers : the impact upon marketing management
Hutchinson, Karise; Donnell, Lisa Victoria; Gilmore, Audrey - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 467-490
Persistent link: https://www.econbiz.de/10011309588
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Improving customer retention management through cost-sensitive learning
Coussement, Kristof - In: European journal of marketing : EJM 48 (2014) 3/4, pp. 477-496
Persistent link: https://www.econbiz.de/10010371318
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Rethinking brand architecture : a study on industry, company- and product-level drivers of branding strategy
Strebinger, Andreas - In: European journal of marketing : EJM 48 (2014) 9/10, pp. 1782-1804
Persistent link: https://www.econbiz.de/10010429761
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Cause marketing communications : consumer inference on attitudes towards brand and cause
Samu, Sridhar; Wymer, Walter - In: European journal of marketing : EJM 48 (2014) 7/8, pp. 1333-1353
Persistent link: https://www.econbiz.de/10010414766
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Impact of product differentiation, marketing investments and brand equity on pricing strategies : a brand level investigation
St. Davčik, Nebojša; Sharma, Piyush - In: European journal of marketing : EJM 49 (2015) 5/6, pp. 760-781
Persistent link: https://www.econbiz.de/10011298085
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Consumer demand or customer satisfaction?
Bernard, Kenneth N. - In: European journal of marketing : EJM 22 (1988) 3, pp. 61-72
Persistent link: https://www.econbiz.de/10001049955
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Product liability legislation, consumer behaviour and marketing strategy
Liebermann, Yehoshua J. - In: European journal of marketing : EJM 18 (1984) 1, pp. 56-65
Persistent link: https://www.econbiz.de/10001037551