Consumer behaviour and marketing strategy
J. Paul Peter ; Jerry C. Olsen ; Klaus G. Grunert
| Year of publication: |
1999 ; European ed.
|
|---|---|
| Authors: | Peter, Jerome Paul ; Olson, Jerry C. ; Grunert, Klaus G. |
| Publisher: |
London [u.a.] : McGraw-Hill |
| Subject: | Verbraucherverhalten | Marketingstrategie |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVIII, 526 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-256-22529-x |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004139505