Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of marketing : EJM"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Präsentationserfolg in Werbung...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbung
66
Advertising
62
Advertising effects
33
Werbewirkung
33
Consumer behaviour
25
Konsumentenverhalten
25
Public relations
20
Öffentlichkeitsarbeit
20
Marketing management
13
Marketingmanagement
13
Internet marketing
11
Online-Marketing
11
Brand management
10
Markenführung
10
Großbritannien
8
Corporate culture
7
Corporate reputation
7
Firmenimage
7
Unternehmenskultur
7
Brand architecture
6
Brand image
6
Communication
6
Markenarchitektur
6
Markenimage
6
Marketing
6
United Kingdom
6
Kommunikation
5
USA
5
United States
5
Beziehungsmarketing
4
Children
4
Kinder
4
Marketing communications
4
Product Placement
4
Product placement
4
Relationship marketing
4
Social Web
4
Social web
4
Sponsoring
4
Sponsorship
4
more ...
less ...
Online availability
All
Undetermined
31
Type of publication
All
Article
82
Type of publication (narrower categories)
All
Article in journal
78
Aufsatz in Zeitschrift
78
Case study
2
Fallstudie
2
Language
All
English
78
Undetermined
4
Author
All
Dahlén, Micael
3
Armstrong, Jon Scott
2
Aspara, Jaakko
2
Balmern, John M. T.
2
Cauberghe, Veroline
2
Du, Rui
2
Graefe, Andreas
2
Green, Kesten C.
2
Hartnett, Nicole
2
Kerr, Gayle
2
Kitchen, Philip J.
2
Spotts, Harlan E.
2
Weinberger, Marc G.
2
Adhikari, Atanu
1
Amatulli, Cesare
1
Astous, Alain d'
1
Balmer, John M. T.
1
Baudot, Barbara
1
Baxter, Stacey
1
Becirovic, Ilda
1
Best, Sabine
1
Beverland, Michael
1
Brace-Govan, Jan
1
Buijzen, Moniek
1
Burnby, Juanita
1
Campbell, Colin
1
Canniford, Robin
1
Carrillat, François A.
1
Chakravarti, Amitav
1
Chen, Guan-ru
1
Chen, Xiaoyun
1
Cheng, Ranis
1
Cherrier, Helene
1
Choi, Nak Hwan
1
Christensen, Lars Thøger
1
Clark, Paul
1
Confos, Nicolla
1
Constantine, Stephen
1
Corkindale, David
1
Cornelis, Erlinde
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
Journal of business research : JBR
242
Journal of advertising research
236
International journal of advertising : the review of marketing communications
214
Corporate communications : an international journal
199
International journal of advertising : the quarterly review of marketing communications
184
Journal of marketing communications
174
Journal of advertising : official publication of the American Academy of Advertising
171
Journal of advertising
169
SpringerLink / Bücher
164
Journal of communication management : an international journal
144
Journal of business ethics : JOBE
121
Journal of promotion management : JPM
109
Management science : journal of the Institute for Operations Research and the Management Sciences
97
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
86
Journal of marketing
75
Journal of promotion management : innovations in planning and applied research
72
European journal of operational research : EJOR
71
Journal of historical research in marketing
70
NBER working paper series
66
Journal of marketing research : JMR
63
International journal of internet marketing and advertising : IJIMA
62
Journal of retailing and consumer services
61
Jahrbuch der Absatz- und Verbrauchsforschung
59
Psychology & marketing
59
The accounting review : a publication of the American Accounting Association
59
NBER Working Paper
57
International journal of industrial organization
56
Research
56
Health marketing quarterly
55
Working paper / National Bureau of Economic Research, Inc.
54
Public Relations : ein Handbuch
52
Journal of current issues and research in advertising : JCIRA
51
Europäische Hochschulschriften / 5
50
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
Journal of current issues and research in advertising
49
Marketing : ZFP ; journal of research and management
49
Corporate reputation review : an international journal
45
Corporate social responsibility and environmental management
45
Economics letters
45
more ...
less ...
Source
All
ECONIS (ZBW)
82
Showing
1
-
10
of
82
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Publicity and advertising : what matter most for sales?
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Weinberger, …
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 1986-2008
Persistent link: https://www.econbiz.de/10010461822
Saved in:
2
Closed-ended and open-ended fit articulation : communication strategies for incongruent sponsorships
Skard, Siv
;
Thorbjornsen, Helge
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1414-1439
Persistent link: https://www.econbiz.de/10011725692
Saved in:
3
Marketplace footprints : connecting marketing communication and corporate brands
Spotts, Harlan E.
;
Weinberger, Marc G.
- In:
European journal of marketing : EJM
44
(
2010
)
5
,
pp. 591-609
Persistent link: https://www.econbiz.de/10003990970
Saved in:
4
The internal and external challenges facing clients in implementing IMC
Mortimer, Kathleen
;
Laurie, Sally
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 511-527
Persistent link: https://www.econbiz.de/10011698216
Saved in:
5
Commercial sponsorship
Meenaghan, John A.
- In:
European journal of marketing : EJM
17
(
1983
)
7
Persistent link: https://www.econbiz.de/10001037567
Saved in:
6
Attenuation of negative sponsorship effects in the context of rival sports teams' fans
Grohs, Reinhard
;
Reisinger, Heribert
;
Woisetschläger, David
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1880-1901
Persistent link: https://www.econbiz.de/10011449336
Saved in:
7
Commentary: what's behind the price tag : understanding cost transparency?
Singh, Nitish
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1987-1991
Persistent link: https://www.econbiz.de/10011453354
Saved in:
8
Classifying the narrated #selfie : genre typing human-branding activity
Eagar, Toni
;
Dann, Stephen
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1835-1857
Persistent link: https://www.econbiz.de/10011617861
Saved in:
9
Advances in corporate brand, corporate heritage, corporate identity and corporate marketing scholarship
Balmern, John M. T.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1462-1471
Persistent link: https://www.econbiz.de/10011754988
Saved in:
10
The corporate identity, total corporate communications, stakeholders’ attributed identities, identifications and behaviours continuum
Balmern, John M. T.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1472-1502
Persistent link: https://www.econbiz.de/10011754990
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
