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~isPartOf:"European journal of marketing : EJM"
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Consumer behaviour
347
Konsumentenverhalten
347
Brand management
79
Markenführung
79
Brand image
75
Markenimage
75
Beziehungsmarketing
50
Relationship marketing
50
Brand
45
Markenartikel
45
Advertising effects
33
Customer satisfaction
33
Kundenzufriedenheit
33
Werbewirkung
33
Emotion
31
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Retail trade
27
Advertising
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Marketing management
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Marketingmanagement
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Viral marketing
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Virales Marketing
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Personality psychology
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Persönlichkeitspsychologie
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17
Online-Marketing
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Social web
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Dwivedi, Yogesh Kumar
5
Kaushik, Geetanjali
5
Moutinho, Luiz
5
Rana, Nripendra P.
5
Simintiras, Antonis C.
5
Mitchell, Vincent-Wayne
4
Sharma, Piyush
4
Buil, Isabel
3
Canniford, Robin
3
De Chernatony, Leslie
3
Drennan, Judy
3
Grohmann, Bianca
3
Lowe, Ben
3
Palmeira, Mauricio
3
Roper, Stuart
3
Roy, Rajat
3
Spence, Mark T.
3
Tsang, Alex S. L.
3
Woisetschläger, David
3
Yi, Youjae
3
Zielke, Stephan
3
Abosag, Ibrahim
2
Andrews, Lynda
2
Angell, Robert
2
Antonetti, Paolo
2
Aspara, Jaakko
2
Balaji, M. S.
2
Bijmolt, Tammo H. A.
2
Brown, Mark
2
Bruhn, Manfred
2
Buchanan-Oliver, Margo
2
Büttner, Oliver B.
2
Cauberghe, Veroline
2
Chakravarti, Amitav
2
Choi, Beom Joon
2
Cruz, Angela Gracia B.
2
Dagger, Tracey S.
2
Dahlén, Micael
2
Delgado-Ballester, Elena
2
Florack, Arnd
2
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European journal of marketing : EJM
Journal of business research : JBR
2,007
SpringerLink / Bücher
1,979
Journal of retailing and consumer services
1,936
International journal of consumer studies
766
International journal of hospitality management
729
Psychology & marketing
660
NBER working paper series
597
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
Working paper / National Bureau of Economic Research, Inc.
515
NBER Working Paper
459
Springer eBook Collection / Business and Economics
447
Springer eBook Collection
436
Gabler Edition Wissenschaft
435
Asia Pacific journal of marketing and logistics
395
The journal of product & brand management
393
The journal of brand management : an international journal
359
Management science : journal of the Institute for Operations Research and the Management Sciences
355
Europäische Hochschulschriften / 5
348
Journal of marketing research : JMR
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
344
Journal of travel and tourism marketing
327
Technological forecasting & social change : an international journal
324
Journal of international consumer marketing
322
Journal of marketing management : MM
316
Research
310
Journal of retailing
308
Tourism management : research, policies, practice
305
Cogent business & management
302
Journal of marketing communications
301
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
300
International journal of retail & distribution management
295
Marketing letters : a journal of research in marketing
295
Journal of marketing
294
The international review of retail, distribution and consumer research
289
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
285
The journal of consumer marketing
285
Journal of consumer behaviour : an international research review
284
Journal of fashion marketing and management
283
Telecommunications policy : the international journal of digital economy, data sciences and new media
279
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ECONIS (ZBW)
350
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1
Measuring internet product purchase risk
Coker, Brent Lynn Selby
;
Ashill, Nicholas Jeremy
;
Hope, …
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1130-1151
Persistent link: https://www.econbiz.de/10009267040
Saved in:
2
An investigation into online reviewers' behavior
Chen, Hua-ning
;
Huang, Chun-yao
- In:
European journal of marketing : EJM
47
(
2013
)
10
,
pp. 1758-1773
Persistent link: https://www.econbiz.de/10010201716
Saved in:
3
Influence of consumer online resale awareness on purchase decisions : a mental accounting perspective
Liao, Shuling
;
Chu, Hsunchi
- In:
European journal of marketing : EJM
47
(
2013
)
10
,
pp. 1576-1597
Persistent link: https://www.econbiz.de/10010201747
Saved in:
4
A typology of internet users based on comparative affective states : evidence from eight countries
Christodoulides, George
;
Michaelidou, Nina
;
Siamagka, …
- In:
European journal of marketing : EJM
47
(
2013
)
1/2
,
pp. 153-173
Persistent link: https://www.econbiz.de/10009718546
Saved in:
5
The dark side of political marketing : Islamist propaganda, reversal theory and British Muslims
Baines, Paul R.
;
O'Shaughnessy, Nicholas Jackson
; …
- In:
European journal of marketing : EJM
44
(
2010
)
3/4
,
pp. 478-495
Persistent link: https://www.econbiz.de/10008650067
Saved in:
6
Managing i-branding to create brand equity
Simmons, Geoff
;
Thomas, Brychan
;
Truong, Yann
- In:
European journal of marketing : EJM
44
(
2010
)
9/10
,
pp. 1260-1285
Persistent link: https://www.econbiz.de/10008661740
Saved in:
7
Making your online voice loud : the critical role of WOM information
Huang, Minxue
;
Cai, Fengyan
;
Tsang, Alex S. L.
;
Zhou, Nan
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1277-1297
Persistent link: https://www.econbiz.de/10009267018
Saved in:
8
Values and consumption patterns : a comparison between rural and urban consumers in Western Germany
Schopphoven, Iris
- In:
European journal of marketing : EJM
25
(
1991
)
12
,
pp. 20-35
Persistent link: https://www.econbiz.de/10001122807
Saved in:
9
Using versus choosing : the relationship of the consumption experience to reasons for purchasing
Holbrook, Morris B.
- In:
European journal of marketing : EJM
20
(
1986
)
8
,
pp. 49-62
Persistent link: https://www.econbiz.de/10001071337
Saved in:
10
Paradigms in consumer research : a review of perspectives and approaches
Arndt, Johan
- In:
European journal of marketing : EJM
20
(
1986
)
8
,
pp. 23-40
Persistent link: https://www.econbiz.de/10001071338
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