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European journal of marketing : EJM
SpringerLink / Bücher
707
Journal of marketing research : JMR
404
Working Papers / eSocialSciences
331
Journal of business research : JBR
274
UTB
273
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of Agricultural and Applied Economics
134
Journal of the Academy of Marketing Science
128
Journal of Economic Studies
124
Edward Elgar E-Book Archive
121
Research Memorandum / Graduate School of Business and Economics (GSBE), School of Business and Economics
119
Research Memoranda / Maastricht : METEOR, Maastricht Research School of Economics of Technology and Organization
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Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
112
Journal of marketing management : MM
111
Gabler Edition Wissenschaft
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106
Southern economic journal
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NBER working paper series
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International Food and Agribusiness Management Review
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International Journal of Economics and Business Research
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Journal of advertising research
92
Journal of marketing education : JME
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ECONIS (ZBW)
105
Showing
1
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10
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105
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1
Editorial: Reflections on assessing academic quality in
marketing
, and the UK REF
Lee, Nick
- In:
European journal of marketing : EJM
45
(
2011
)
4
,
pp. 477-483
Persistent link: https://www.econbiz.de/10009010647
Saved in:
2
Market segmentation : a review
Beane, T. P.
- In:
European journal of marketing : EJM
21
(
1987
)
5
,
pp. 20-42
Persistent link: https://www.econbiz.de/10001072506
Saved in:
3
An analysis of choice criteria using conjoint analysis
Fletcher, Keith
- In:
European journal of marketing : EJM
22
(
1988
)
9
,
pp. 25-33
Persistent link: https://www.econbiz.de/10001075997
Saved in:
4
The
marketing
research scene in Saudi Arabia
Tuncalp, Secil
- In:
European journal of marketing : EJM
22
(
1988
)
5
,
pp. 15-22
Persistent link: https://www.econbiz.de/10001049947
Saved in:
5
Consumer perceived brand innovativeness : conceptualization and operationalization
Shams, Rahil
;
Alpert, Frank
;
Brown, Mark
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1589-1615
Persistent link: https://www.econbiz.de/10011409511
Saved in:
6
Should consumers request cost transparency?
Simintiras, Antonis C.
;
Dwivedi, Yogesh Kumar
;
Kaushik, …
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1961-1979
Persistent link: https://www.econbiz.de/10011449386
Saved in:
7
Broadening the brandfest : play and ludic agency
Kjeldgaard, Dannie
;
Bode, Matthias
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10011626376
Saved in:
8
Style before substance? : building loyalty through
marketing
communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
9
Domain-specific market segmentation using a latent class mixture modelling approach and wine-related lifestyle (WRL) algorithm
Bruwer, Johan
;
Li, Elton
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1552-1576
Persistent link: https://www.econbiz.de/10011755184
Saved in:
10
Reflections on a decade of EJM and
marketing
scholarship : the good, the bad, and the future
Lee, Nick
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1774-1798
Persistent link: https://www.econbiz.de/10011773701
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