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European journal of marketing : EJM
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1
Cross-national segmentation : an application to the
NAFTA
airline passenger market
Bruning, Edward R.
;
Hu, Michael Y.
;
Hao, Wei Andrew
- In:
European journal of marketing : EJM
43
(
2009
)
11/12
,
pp. 1498-1522
Persistent link: https://www.econbiz.de/10009525780
Saved in:
2
Female and part-time employment within superstore retailing
Sparks, Leigh
- In:
European journal of marketing : EJM
16
(
1982
)
7
,
pp. 16-29
Persistent link: https://www.econbiz.de/10001071485
Saved in:
3
SSCI and its impact factors : a "prisoner's dilemma"?
Svensson, Göran
- In:
European journal of marketing : EJM
44
(
2010
)
1/2
,
pp. 23-33
Persistent link: https://www.econbiz.de/10003949182
Saved in:
4
A conceptual model for public relations in museums
Gürel, Eda
;
Kavak, Bahtışen
- In:
European journal of marketing : EJM
44
(
2010
)
1/2
,
pp. 42-65
Persistent link: https://www.econbiz.de/10003949186
Saved in:
5
Critically divided? : how
marketing
educators perceive undergraduate programmes in the UK
Tregear, Angela
;
Dobson, Suzanne
;
Brennan, Mary
; …
- In:
European journal of marketing : EJM
44
(
2010
)
1/2
,
pp. 66-86
Persistent link: https://www.econbiz.de/10003949193
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6
Field-capital theory and its implications for
marketing
Tapp, Alan
;
Warren, Stella
- In:
European journal of marketing : EJM
44
(
2010
)
1/2
,
pp. 200-222
Persistent link: https://www.econbiz.de/10003949209
Saved in:
7
Branding and the
marketing
of technological and industrial products
Melewar, T. C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003990909
Saved in:
8
Political
marketing
Harris, Phil
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008647122
Saved in:
9
Comparing perceptions of
marketing
communication channels
Danaher, Peter J.
;
Rossiter, John R.
- In:
European journal of marketing : EJM
45
(
2011
)
1/2
,
pp. 6-42
Persistent link: https://www.econbiz.de/10009007637
Saved in:
10
The effects of advertising spending on brand loyalty in services
Ha, Hong Youl
;
John, Joby
;
Janda, Swinder
;
Muthaly, …
- In:
European journal of marketing : EJM
45
(
2011
)
4
,
pp. 673-691
Persistent link: https://www.econbiz.de/10009010593
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