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Cross-national segmentation : an application to the NAFTA airline passenger market
Bruning, Edward R.; Hu, Michael Y.; Hao, Wei Andrew - In: European journal of marketing : EJM 43 (2009) 11/12, pp. 1498-1522
Persistent link: https://www.econbiz.de/10009525780
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Female and part-time employment within superstore retailing
Sparks, Leigh - In: European journal of marketing : EJM 16 (1982) 7, pp. 16-29
Persistent link: https://www.econbiz.de/10001071485
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SSCI and its impact factors : a "prisoner's dilemma"?
Svensson, Göran - In: European journal of marketing : EJM 44 (2010) 1/2, pp. 23-33
Persistent link: https://www.econbiz.de/10003949182
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A conceptual model for public relations in museums
Gürel, Eda; Kavak, Bahtışen - In: European journal of marketing : EJM 44 (2010) 1/2, pp. 42-65
Persistent link: https://www.econbiz.de/10003949186
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Critically divided? : how marketing educators perceive undergraduate programmes in the UK
Tregear, Angela; Dobson, Suzanne; Brennan, Mary; … - In: European journal of marketing : EJM 44 (2010) 1/2, pp. 66-86
Persistent link: https://www.econbiz.de/10003949193
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Field-capital theory and its implications for marketing
Tapp, Alan; Warren, Stella - In: European journal of marketing : EJM 44 (2010) 1/2, pp. 200-222
Persistent link: https://www.econbiz.de/10003949209
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Branding and the marketing of technological and industrial products
Melewar, T. C. (contributor) - 2010
Persistent link: https://www.econbiz.de/10003990909
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Political marketing
Harris, Phil (contributor) - 2010
Persistent link: https://www.econbiz.de/10008647122
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Comparing perceptions of marketing communication channels
Danaher, Peter J.; Rossiter, John R. - In: European journal of marketing : EJM 45 (2011) 1/2, pp. 6-42
Persistent link: https://www.econbiz.de/10009007637
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The effects of advertising spending on brand loyalty in services
Ha, Hong Youl; John, Joby; Janda, Swinder; Muthaly, … - In: European journal of marketing : EJM 45 (2011) 4, pp. 673-691
Persistent link: https://www.econbiz.de/10009010593