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Assessing the effect of narrative transportation, portrayed action, and photographic style on the likelihood to comment on posted selfies
Farace, Stefania; Laer, Tom van; Ruyter, Ko de; … - In: European journal of marketing : EJM 51 (2017) 11/12, pp. 1961-1979
Persistent link: https://www.econbiz.de/10011773807
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Number 1-2 - Moments of sorrow and joy: An empirical assessment of the complementary value of critical incidents in understanding customer service evaluations
Odekerken-Schröder, Gaby; Birgelen, Marcel van; … - In: European journal of marketing : EJM 34 (2000) 1-2, pp. 107-125
Persistent link: https://www.econbiz.de/10006094646
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Linking perceived service quality and service loyalty: A multi-dimensional perspective
Bloemer, Josée; Ruyter, Ko de; Wetzels, Martin - In: European journal of marketing : EJM 33 (1999) 11-12, pp. 1082-1106
Persistent link: https://www.econbiz.de/10006096452
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The power of perceived service quality in international marketing channels
Ruyter, Ko de; Wetzels, Martin; Lemmink, Jos - In: European journal of marketing : EJM 30 (1996) 12, pp. 22-38
Persistent link: https://www.econbiz.de/10006102517
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Converting service encounters into cross-selling opportunities : does faith in supervisor ability help or hinder service-sales ambidexterity?
Yu, Ting; Patterson, Paul G.; Ruyter, Ko de - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 491-511
Persistent link: https://www.econbiz.de/10011309587
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The role of brands in the behavior and purchase decisions of compulsive versus noncompulsive buyers
Horváth, Csilla; Birgelen, Marcel van - In: European journal of marketing : EJM 49 (2015) 1/2, pp. 2-21
Persistent link: https://www.econbiz.de/10010519644
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On the relationship between store image, store satisfaction and store loyalty
Bloemer, Josée; Ruyter, Ko de - In: European journal of marketing : EJM 32 (1998) 5-6, pp. 499-513
Persistent link: https://www.econbiz.de/10006098613