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Pharmaceutical promotion tools : their relative importance
Pitt, Leyland F. - In: European journal of marketing : EJM 22 (1988) 5, pp. 7-14
Persistent link: https://www.econbiz.de/10001049948
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Differentiation and silver medal winner effects
Caruana, Albert; Pitt, Leyland F.; Berthon, Pierre R.; … - In: European journal of marketing : EJM 43 (2009) 11/12, pp. 1365-1377
Persistent link: https://www.econbiz.de/10009525788
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Australian marketing managers' perceptions of the Internet: A quasi-longitudinal perspective
Leong, Elaine K.F.; Ewing, Michael T.; Pitt, Leyland F. - In: European journal of marketing : EJM 37 (2003) 3, pp. 554-571
Persistent link: https://www.econbiz.de/10006084791
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The Contemporary Use of Strategy, Strategic Planning, and Planning Tools by Marketers: A Cross-national Comparison
Morris, Michael H.; Pitt, Leyland F. - In: European journal of marketing : EJM 27 (1993) 9, pp. 36-57
Persistent link: https://www.econbiz.de/10006106398