The Contemporary Use of Strategy, Strategic Planning, and Planning Tools by Marketers: A Cross-national Comparison
Year of publication: |
1993
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Authors: | Morris, Michael H. ; Pitt, Leyland F. |
Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 27.1993, 9, p. 36-57
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