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~isPartOf:"European journal of marketing : EJM"
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Marketing management
129
Marketingmanagement
129
Consumer behaviour
26
Konsumentenverhalten
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Brand management
23
Markenführung
23
Marketing
23
Beziehungsmarketing
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Balmer, John M. T.
5
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Melewar, T. C.
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O'Cass, Aron
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Lee, Wai Jin
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Reid, David McHardy
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Sok, Phyra
2
Tikkanen, Henrikki
2
Abratt, Russell
1
Agic, Emir
1
Agnihotri, Raj
1
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1
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1
Budeva, Desislava G.
1
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1
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European journal of marketing : EJM
Journal of business research : JBR
346
Industrial marketing management : the international journal for industrial and high-tech firms
254
SpringerLink / Bücher
218
Journal of strategic marketing
192
Europäische Hochschulschriften / 5
135
Journal of marketing management : MM
129
Journal of the Academy of Marketing Science
110
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
101
Journal of cultural economics
93
Marketing intelligence & planning
85
Journal of retailing and consumer services
84
Gabler Edition Wissenschaft
81
Springer eBook Collection
79
Journal of business ethics : JOBE
75
International journal of arts management
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
68
Management science : journal of the Institute for Operations Research and the Management Sciences
62
The journal of brand management : an international journal
61
Lehrbuch
59
Business horizons
51
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
51
The marketing review
50
Marketing : ZFP ; journal of research and management
49
Asia Pacific journal of marketing and logistics
47
Jahrbuch der Absatz- und Verbrauchsforschung
47
International marketing review
46
Journal of marketing research : JMR
46
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Psychology & marketing
45
Springer eBook Collection / Business and Economics
45
Journal of advertising research
44
Journal of global marketing
43
Journal of business economics : JBE
42
Journal of marketing management : JMM ; journal of the Academy of Marketing
42
The journal of product & brand management
42
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
41
International journal of technology marketing : IJTMkt
40
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ECONIS (ZBW)
140
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140
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1
Origin and early development of outdoor advertising in the United States
Hendon, Donald W.
- In:
European journal of marketing : EJM
20
(
1986
)
5
,
pp. 7-17
Persistent link: https://www.econbiz.de/10001071369
Saved in:
2
A new medium for advertising : the postcard, 1900 - 1920
Williams, David M.
- In:
European journal of marketing : EJM
22
(
1988
)
8
,
pp. 17-34
Persistent link: https://www.econbiz.de/10001076013
Saved in:
3
The peevish penmen : direct mail and US elections
O'Shaughnessy, Nicholas Jackson
- In:
European journal of marketing : EJM
22
(
1988
)
6
,
pp. 36-44
Persistent link: https://www.econbiz.de/10001053570
Saved in:
4
The influence of promotional activity and different electoral systems on voter turnout : a study of the UK and German Euro elections
Whitelock, Amy
;
Whitelock, Jeryl
;
Heerde, Jennifer van
- In:
European journal of marketing : EJM
44
(
2010
)
3/4
,
pp. 401-420
Persistent link: https://www.econbiz.de/10008650072
Saved in:
5
Hedonic or utilitarian premiums : does it matter?
Palazon, Mariola
;
Delgado-Ballester, Elena
- In:
European journal of marketing : EJM
47
(
2013
)
8
,
pp. 1256-1275
Persistent link: https://www.econbiz.de/10009787179
Saved in:
6
Factors influencing consumer evaluations of gift promotions
Buil, Isabel
;
De Chernatony, Leslie
;
Montaner, Teresa
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 574-595
Persistent link: https://www.econbiz.de/10009733007
Saved in:
7
Constructing luxury brands : exploring the role of consumer discourse
Roper, Stuart
;
Caruana, Robert
;
Medway, Dominic
; …
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 375-400
Persistent link: https://www.econbiz.de/10009733027
Saved in:
8
Consumption symbolism and meaning in works of art : a paradigmatic case
Holbrook, Morris B.
- In:
European journal of marketing : EJM
22
(
1988
)
7
,
pp. 19-36
Persistent link: https://www.econbiz.de/10001053568
Saved in:
9
Framing the work : the composition of value in the visual
arts
Preece, Chloe
;
Kerrigan, Finola
;
O'Reilly, Daragh
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1377-1398
Persistent link: https://www.econbiz.de/10011609120
Saved in:
10
Non-profit, social,
arts
and heritage marketing
Bennett, Roger
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009231900
Saved in:
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