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Political advertising and the demonstration of market orientation
Robinson, Claire - In: European journal of marketing : EJM 44 (2010) 3/4, pp. 451-459
Persistent link: https://www.econbiz.de/10008650069
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Decision-based voter segmentation : an application for campaign message development
Phillips, Joan M.; Reynolds, Thomas J.; Reynolds, Kate - In: European journal of marketing : EJM 44 (2010) 3/4, pp. 310-330
Persistent link: https://www.econbiz.de/10008650077
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Shaping the body and technology : discursive implications for the strategic communication of technological brands
Buchanan-Oliver, Margo; Cruz, Angela; Schroeder, Jonathan E. - In: European journal of marketing : EJM 44 (2010) 5, pp. 635-652
Persistent link: https://www.econbiz.de/10003990985
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Conflict and advertising planning : consequences of networking for advertising planning
Grant, Ian; McLeod, Charlotte; Shaw, Eleanor - In: European journal of marketing : EJM 46 (2012) 1/2, pp. 73-91
Persistent link: https://www.econbiz.de/10009514322
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The heterogeneous effect of WOM on product sales : why the effect of WOM valence is mixed?
Yang, Joonhyuk; Kim, Wonjoon; Amblee, Naveen; Jeong, … - In: European journal of marketing : EJM 46 (2012) 11/12, pp. 1523-1538
Persistent link: https://www.econbiz.de/10009678597