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Marketing management
129
Marketingmanagement
129
Brand image
107
Markenimage
107
Consumer behaviour
92
Konsumentenverhalten
92
Brand management
87
Markenführung
87
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Balmer, John M. T.
5
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Melewar, T. C.
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De Chernatony, Leslie
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Delgado-Ballester, Elena
3
Gilmore, Audrey
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Grohmann, Bianca
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Grønhaug, Kjell
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Hammervoll, Trond
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Kitchen, Philip J.
3
O'Cass, Aron
3
Abosag, Ibrahim
2
Aspara, Jaakko
2
Bruhn, Manfred
2
Buil, Isabel
2
Currim, Imran S.
2
Dant, Rajiv P.
2
Foroudi, Mohammad Mahdi
2
Foroudi, Pantea
2
French, Alan
2
Goldman, Arieh
2
Grinstein, Amir
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Guzman, Francisco
2
Guèvremont, Amélie
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Henneberg, Stephan
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Lee, Wai Jin
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Liesch, Peter Wayne
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Moutinho, Luiz
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Palmeira, Mauricio
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Paulssen, Marcel
2
Reid, David McHardy
2
Roulet, Raphael
2
Round, Griff
2
Samu, Sridhar
2
Samuelsen, Bendik Meling
2
Simões, Cláudia
2
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European journal of marketing : EJM
Industrial marketing management : the international journal for industrial and high-tech firms
1,251
Journal of business research : JBR
1,041
The journal of business & industrial marketing
473
SpringerLink / Bücher
464
International journal of production economics
448
The journal of brand management : an international journal
395
Journal of retailing and consumer services
346
The journal of product & brand management
332
International journal of production research
320
Journal of strategic marketing
274
European journal of operational research : EJOR
219
Journal of marketing
214
Journal of the Academy of Marketing Science
209
Journal of marketing management : MM
201
Journal of business-to-business marketing
195
Europäische Hochschulschriften / 5
188
Journal of marketing communications
184
Psychology & marketing
184
Gabler Edition Wissenschaft
182
Marketing intelligence & planning
179
Asia Pacific journal of marketing and logistics
174
Journal of purchasing and supply management
164
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
150
Management science : journal of the Institute for Operations Research and the Management Sciences
142
Springer eBook Collection
138
Tourism management : research, policies, practice
122
International journal of hospitality management
119
Journal of travel and tourism marketing
116
International marketing review
114
Springer eBook Collection / Business and Economics
109
Marketing letters : a journal of research in marketing
108
European Journal of Marketing
107
International journal of procurement management
106
Journal of global marketing
106
Cogent business & management
103
Journal of operations management
102
Journal of business ethics : JOBE
100
Production and operations management : an international journal of the Production and Operations Management Society
96
The journal of consumer marketing
96
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ECONIS (ZBW)
248
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1
B2B service brand identity and brand performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew
;
De Chernatony, Leslie
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
Saved in:
2
Exploration and exploitation across three resource classes : market/customer intelligence, brands/bonds and technologies/processes
Aspara, Jaakko
;
Tikkanen, Henrikki
;
Pöntiskoski, Erik
; …
- In:
European journal of marketing : EJM
45
(
2011
)
4
,
pp. 596-630
Persistent link: https://www.econbiz.de/10009010607
Saved in:
3
Business to business branding : external and internal satisfiers and the role of training quality
Roper, Stuart
;
Davies, Gary
- In:
European journal of marketing : EJM
44
(
2010
)
5
,
pp. 567-590
Persistent link: https://www.econbiz.de/10003990962
Saved in:
4
Comparing perceptions of marketing communication channels
Danaher, Peter J.
;
Rossiter, John R.
- In:
European journal of marketing : EJM
45
(
2011
)
1/2
,
pp. 6-42
Persistent link: https://www.econbiz.de/10009007637
Saved in:
5
Antecedents of collective-value within business-to-business relationships
Pinnington, Bruce Douglas
;
Scanlon, Thomas J.
- In:
European journal of marketing : EJM
43
(
2009
)
1/2
,
pp. 31-45
Persistent link: https://www.econbiz.de/10009525885
Saved in:
6
Eye for eye : examining retaliation in business-to-business relationships
Vidal, David
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 47-67
Persistent link: https://www.econbiz.de/10010344386
Saved in:
7
Gratitude in relationship marketing : theoretical development and directions for future research
Raggio, Randle D.
;
Walz, Anna M.
;
Godbole, Mousumi Bose
; …
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 2-24
Persistent link: https://www.econbiz.de/10010344388
Saved in:
8
Branding and the marketing of technological and industrial products
Melewar, T. C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003990909
Saved in:
9
Brand heritage and the renaissance of Cunard
Hudson, Bradford T.
- In:
European journal of marketing : EJM
45
(
2011
)
9/10
,
pp. 1538-1556
Persistent link: https://www.econbiz.de/10009378590
Saved in:
10
Exploring the effectiveness of consumer creativity in online marketing communications
Wu, Jintao
;
Wen, Na
;
Dou, Wenyu
;
Chen, Junsong
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 262-276
Persistent link: https://www.econbiz.de/10010519465
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