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~isPartOf:"European journal of marketing : EJM"
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Eagle, Lynne
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Kitchen, Philip J.
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European journal of marketing : EJM
Working paper / Department of Commerce, College of Business, Massey University
31
Journal of marketing management : MM
5
Marketing Intelligence & Planning
4
Young consumers : insight and ideas for responsible marketers
4
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
3
European Journal of Marketing
3
Marketing intelligence & planning
3
The SAGE handbook of marketing ethics
3
Young Consumers
3
Asia Pacific Journal of Marketing and Logistics
2
Journal of Social Marketing
2
Journal of advertising research
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of marketing communications
2
Working papers / Department of Commerce, College of Business, Massey University
2
Always learning
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Apas Papers
1
Australasian marketing journal
1
Australian bulletin of labour
1
Business & Management/Marketing
1
Contemporary issues in social marketing
1
Corporate Communications: An International Journal
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Economic Papers: A journal of applied economics and policy
1
International Review on Public and Nonprofit Marketing
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of consumer studies
1
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
1
Journal of Consumer Marketing
1
Journal of Consumer Policy
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Journal of Product & Brand Management
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business ethics : JOBE
1
Journal of customer behaviour
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Journal of marketing education : JME
1
Journal of marketing for higher education
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
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Brand equity and brand vulnerability: The impact of gray marketing-parallel importing on brand equity and values
Eagle, Lynne
;
Kitchen, Philip J.
;
Rose, Lawrence
; …
- In:
European journal of marketing : EJM
37
(
2003
)
10
,
pp. 1332-1349
Persistent link: https://www.econbiz.de/10006083319
Saved in:
2
IMC, brand communications, and corporate cultures: Client-advertising agency co-ordination and cohesion
Eagle, Lynne
;
Kitchen, Phillp J.
- In:
European journal of marketing : EJM
34
(
2000
)
5-6
,
pp. 667-686
Persistent link: https://www.econbiz.de/10006094437
Saved in:
3
Insights into interpreting integrated marketing communications: A two-nation qualitative comparison
Eagle, Lynne
;
Kitchen, Philip J.
;
Bulmer, Sandy
- In:
European journal of marketing : EJM
41
(
2007
)
7-8
,
pp. 956
Persistent link: https://www.econbiz.de/10007763284
Saved in:
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