Narrow search
Showing 1 - 3 of 3
Cover Image
Brand equity and brand vulnerability: The impact of gray marketing-parallel importing on brand equity and values
Eagle, Lynne; Kitchen, Philip J.; Rose, Lawrence; … - In: European journal of marketing : EJM 37 (2003) 10, pp. 1332-1349
Persistent link: https://www.econbiz.de/10006083319
Cover Image
IMC, brand communications, and corporate cultures: Client-advertising agency co-ordination and cohesion
Eagle, Lynne; Kitchen, Phillp J. - In: European journal of marketing : EJM 34 (2000) 5-6, pp. 667-686
Persistent link: https://www.econbiz.de/10006094437
Cover Image
Insights into interpreting integrated marketing communications: A two-nation qualitative comparison
Eagle, Lynne; Kitchen, Philip J.; Bulmer, Sandy - In: European journal of marketing : EJM 41 (2007) 7-8, pp. 956
Persistent link: https://www.econbiz.de/10007763284