Narrow search
Showing 1 - 10 of 143
Cover Image
The political role of government-sponsored social marketing campaigns
Raftopoulou, Effi; Hogg, Margaret K. - In: European journal of marketing : EJM 44 (2010) 7/8, pp. 1206-1227
Persistent link: https://www.econbiz.de/10008650632
Cover Image
Segmentation in social marketing : insights from the European Union's multi-country, antismoking campaign
Walsh, Gianfranco; Hassan, Louise M.; Shiu, Edward; … - In: European journal of marketing : EJM 44 (2010) 7/8, pp. 1140-1164
Persistent link: https://www.econbiz.de/10008650635
Cover Image
Social marketing, individual responsibility and the "culture of intoxication"
Szmigin, Isabelle; Bengry-Howell, Andrew; Griffin, Christine - In: European journal of marketing : EJM 45 (2011) 5, pp. 759-779
Persistent link: https://www.econbiz.de/10009231878
Cover Image
Unlocking the potential of upstream social marketing
Gordon, Ross - In: European journal of marketing : EJM 47 (2013) 9, pp. 1525-1547
Persistent link: https://www.econbiz.de/10010189410
Cover Image
The value of health and wellbeing : an empirical model of value creation in social marketing
Zainuddin, Nadia; Russell-Bennett, Rebekah; Previte, … - In: European journal of marketing : EJM 47 (2013) 9, pp. 1504-1524
Persistent link: https://www.econbiz.de/10010189411
Cover Image
Changing behaviour through business-nonprofit collaboration? : consumer responses to social alliances
Vock, Marlene; Dolen, Willemijn M. van; Kolk, Ans - In: European journal of marketing : EJM 47 (2013) 9, pp. 1476-1503
Persistent link: https://www.econbiz.de/10010189478
Cover Image
Is social norm marketing effective? : a case study in domestic electricity consumption
Harries, Tim; Rettie, Ruth; Studley, Matthew; Burchell, … - In: European journal of marketing : EJM 47 (2013) 9, pp. 1458-1475
Persistent link: https://www.econbiz.de/10010189480
Cover Image
Consumer acceptance of m-wellbeing services : a social marketing perspective
Schuster, Lisa Natalie; Drennan, Judy; Lings, Ian N. - In: European journal of marketing : EJM 47 (2013) 9, pp. 1439-1457
Persistent link: https://www.econbiz.de/10010189527
Cover Image
Ethical evaluation of audience segmentation in social marketing
Newton, Joshua D.; Newton, Fiona J.; Turk, Tahir; … - In: European journal of marketing : EJM 47 (2013) 9, pp. 1421-1438
Persistent link: https://www.econbiz.de/10010189533
Cover Image
Applying an ecological model to social marketing communications
Lindridge, Andrew; MacGaskill, Susan; Ginch, Wendy; … - In: European journal of marketing : EJM 47 (2013) 9, pp. 1399-1420
Persistent link: https://www.econbiz.de/10010189537