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Consumer reality : how brands...
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Consumer behaviour
348
Konsumentenverhalten
347
Brand management
125
Markenführung
125
Brand image
107
Markenimage
107
Brand
70
Markenartikel
70
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56
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Roper, Stuart
6
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Melewar, T. C.
5
Moutinho, Luiz
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Simintiras, Antonis C.
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4
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Sharma, Piyush
4
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3
Buchanan-Oliver, Margo
3
Canniford, Robin
3
Delgado-Ballester, Elena
3
Drennan, Judy
3
Grohmann, Bianca
3
Lowe, Ben
3
Oppewal, Harmen
3
Palmeira, Mauricio
3
Roy, Rajat
3
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3
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Yi, Youjae
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Bian, Xuemei
2
Bijmolt, Tammo H. A.
2
Brown, Mark
2
Bruhn, Manfred
2
Büttner, Oliver B.
2
Cauberghe, Veroline
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European journal of marketing : EJM
Journal of business research : JBR
2,246
Journal of retailing and consumer services
1,979
International journal of consumer studies
770
International journal of hospitality management
761
Psychology & marketing
717
The journal of brand management : an international journal
702
SpringerLink / Bücher
627
Journal of consumer research : JCR ; an interdisciplinary bimonthly
608
NBER working paper series
552
The journal of product & brand management
505
Working paper / National Bureau of Economic Research, Inc.
459
European Journal of Marketing
443
Journal of marketing research : JMR
429
Asia Pacific journal of marketing and logistics
421
NBER Working Paper
402
Journal of Consumer Marketing
399
Tourism management : research, policies, practice
387
Journal of travel and tourism marketing
385
Journal of marketing management : MM
377
Management science : journal of the Institute for Operations Research and the Management Sciences
370
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
360
Journal of Product & Brand Management
355
Journal of marketing
352
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
343
Journal of retailing
338
Journal of marketing communications
333
Journal of international consumer marketing
331
Journal of the Academy of Marketing Science
321
Journal of fashion marketing and management
320
Marketing letters : a journal of research in marketing
318
Cogent business & management
313
International journal of retail & distribution management
310
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
305
Journal of consumer behaviour : an international research review
302
The journal of consumer marketing
300
The international review of retail, distribution and consumer research
299
Marketing intelligence & planning
294
International journal of contemporary hospitality management
288
The journal of services marketing
278
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ECONIS (ZBW)
417
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1
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417
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1
Exploring consumer
brand
name equity : gaining insight through the investigation of response to name change
Round, D. J. Griff
;
Roper, Stuart
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 938-951
Persistent link: https://www.econbiz.de/10009572871
Saved in:
2
The effect of
brand
design on
brand
gender perceptions and
brand
preference
Lieven, Theo
;
Grohmann, Bianca
;
Herrmann, Andreas
; …
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 146-169
Persistent link: https://www.econbiz.de/10010519623
Saved in:
3
Consonants in
brand
names influence
brand
gender perceptions
Guèvremont, Amélie
;
Grohmann, Bianca
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 101-122
Persistent link: https://www.econbiz.de/10010519627
Saved in:
4
The role of brands in the behavior and purchase decisions of compulsive versus noncompulsive buyers
Horváth, Csilla
;
Birgelen, Marcel van
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 2-21
Persistent link: https://www.econbiz.de/10010519644
Saved in:
5
Idol attachment and human
brand
loyalty
Huang, Yu-an
;
Lin, Chad
;
Phau, Ian
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1234-1255
Persistent link: https://www.econbiz.de/10011338789
Saved in:
6
On the relationships among
brand
experience, hedonic emotions, and
brand
equity
Ding, Cherng G.
;
Tseng, Timmy H.
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 994-1015
Persistent link: https://www.econbiz.de/10011338826
Saved in:
7
Integrating consumer characteristics into the stochastic modelling of purchase loyalty
Rungie, Cam
;
Uncles, Mark
;
Laurent, Gilles
- In:
European journal of marketing : EJM
47
(
2013
)
10
,
pp. 1667-1690
Persistent link: https://www.econbiz.de/10010201724
Saved in:
8
How does
brand
innovativeness affect
brand
loyalty?
Pappu, Ravi
;
Quester, Pascale G.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 2-28
Persistent link: https://www.econbiz.de/10011453142
Saved in:
9
Exploring the impact of employees' self-concept,
brand
identification and
brand
pride on
brand
citizenship behaviors
Helm, Sabrina Verena
;
Renk, Uwe
;
Mishra, Anubha
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 58-77
Persistent link: https://www.econbiz.de/10011453236
Saved in:
10
Rethinking
brand
architecture : a study on industry, company- and product-level drivers of branding strategy
Strebinger, Andreas
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1782-1804
Persistent link: https://www.econbiz.de/10010429761
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