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Which sport sponsorships most impact sponsor CSR image?
Plewa, Carolin; Carrillat, François A.; Mazodier, Marc; … - In: European journal of marketing : EJM 50 (2016) 5/6, pp. 796-815
Persistent link: https://www.econbiz.de/10011529666
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How does brand innovativeness affect brand loyalty?
Pappu, Ravi; Quester, Pascale G. - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 2-28
Persistent link: https://www.econbiz.de/10011453142
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Children and energy-dense foods : parents, peers, acceptability or advertising?
Tarabashkina, Liudmila; Quester, Pascale G.; Crouch, Roberta - In: European journal of marketing : EJM 51 (2017) 9/10, pp. 1669-1694
Persistent link: https://www.econbiz.de/10011755445
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Consumer-based brand equity and country-of-origin relationships: Some empirical evidence
Pappu, Ravi; Quester, Pascale G.; Cooksey, Ray W. - In: European journal of marketing : EJM 40 (2006) 5, pp. 696
Persistent link: https://www.econbiz.de/10007222390