Narrow search
Showing 1 - 10 of 109
Cover Image
Segmentation and brand positioning for Islamic financial services
Rusnah Muhamad; Melewar, T. C.; Sharifah Faridah Syed Alwi - In: European journal of marketing : EJM 46 (2012) 7/8, pp. 900-921
Persistent link: https://www.econbiz.de/10009572901
Cover Image
Good times, bad times : the stock market performance of firms that own high value brands
Voss, Kevin; Mohan, Mayoor - In: European journal of marketing : EJM 50 (2016) 5/6, pp. 670-694
Persistent link: https://www.econbiz.de/10011529610
Cover Image
A relational approach to direct mail consumption : the perspective of engagement regimes
Françoise, Simon; Andrews, Lynda - In: European journal of marketing : EJM 49 (2015) 9/10, pp. 1527-1562
Persistent link: https://www.econbiz.de/10011409448
Cover Image
Consumer perceived brand innovativeness : conceptualization and operationalization
Shams, Rahil; Alpert, Frank; Brown, Mark - In: European journal of marketing : EJM 49 (2015) 9/10, pp. 1589-1615
Persistent link: https://www.econbiz.de/10011409511
Cover Image
Processing different degrees of logo change : when higher levels of brand consciousness decrease openness to substantial logo changes
Grinsven, Bo; Das, Enny - In: European journal of marketing : EJM 49 (2015) 11/12, pp. 1710-1727
Persistent link: https://www.econbiz.de/10011449284
Cover Image
Brand experimental value versus brand functional value : which matters more for the brand?
Delgado-Ballester, Elena; Fernandez Sabiote, Estela - In: European journal of marketing : EJM 49 (2015) 11/12, pp. 1857-1879
Persistent link: https://www.econbiz.de/10011449327
Cover Image
Untangling the brand name from the branded entity : the conceptualisation and value of the established brand name
Round, Griff; Roper, Stuart - In: European journal of marketing : EJM 49 (2015) 11/12, pp. 1941-1960
Persistent link: https://www.econbiz.de/10011449376
Cover Image
How does brand innovativeness affect brand loyalty?
Pappu, Ravi; Quester, Pascale G. - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 2-28
Persistent link: https://www.econbiz.de/10011453142
Cover Image
Exploring the impact of employees' self-concept, brand identification and brand pride on brand citizenship behaviors
Helm, Sabrina Verena; Renk, Uwe; Mishra, Anubha - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 58-77
Persistent link: https://www.econbiz.de/10011453236
Cover Image
Send-for-review decisions, brand equity, and pricing
Qiu, Chun; Popkowski Leszczyc, Peter T. L. - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 145-165
Persistent link: https://www.econbiz.de/10011453291