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~isPartOf:"European journal of marketing : EJM"
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Brand management
125
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83
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83
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European journal of marketing : EJM
Journal of business research : JBR
655
The journal of brand management : an international journal
632
The journal of product & brand management
397
SpringerLink / Bücher
345
Journal of retailing and consumer services
314
Psychology & marketing
155
Journal of Product & Brand Management
134
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
122
Journal of marketing research : JMR
117
Journal of strategic marketing
114
Journal of advertising research
112
Journal of marketing
111
Industrial marketing management : the international journal for industrial and high-tech firms
110
Journal of marketing management : MM
110
Asia Pacific journal of marketing and logistics
108
International journal of hospitality management
107
Journal of marketing communications
106
Marketing intelligence & planning
105
NBER working paper series
100
Strategic Direction
100
The IUP journal of brand management : IJBRM
96
Springer eBook Collection
93
Journal of the Academy of Marketing Science
92
Innovatives Markenmanagement
90
Working paper / National Bureau of Economic Research, Inc.
84
Marketing letters : a journal of research in marketing
83
The Trademark reporter
82
Journal of fashion marketing and management
78
Research
77
Journal of promotion management : innovations in planning and applied research
76
NBER Working Paper
76
Markenartikel : das Magazin für Markenführung
75
Journal of international consumer marketing
73
Journal of promotion management : JPM
71
International journal of advertising : the review of marketing communications
69
Marketing : ZFP ; journal of research and management
68
Tourism management : research, policies, practice
68
International journal of internet marketing and advertising : IJIMA
67
International marketing review
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ECONIS (ZBW)
145
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date (oldest first)
1
The attitudinal respose to alternative
brand
growth strategies
Samuelsen, Bendik Meling
;
Olsen, Lars Erling
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 177-191
Persistent link: https://www.econbiz.de/10009514312
Saved in:
2
Branding of post-purchase ancillary products and services : an application in the mobile communications industry
Baker, William E.
;
Sciglimpaglia, Donald
;
Saghafi, …
- In:
European journal of marketing : EJM
44
(
2010
)
5
,
pp. 547-566
Persistent link: https://www.econbiz.de/10003990940
Saved in:
3
Brand
extension strategies : perceived fit,
brand
type, and culture influences
Buil, Isabel
;
De Chernatony, Leslie
;
Hem, Leif E.
- In:
European journal of marketing : EJM
43
(
2009
)
11/12
,
pp. 1300-1324
Persistent link: https://www.econbiz.de/10009525792
Saved in:
4
Exploring the effectiveness of consumer creativity in online marketing communications
Wu, Jintao
;
Wen, Na
;
Dou, Wenyu
;
Chen, Junsong
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 262-276
Persistent link: https://www.econbiz.de/10010519465
Saved in:
5
Examining the relationship between
brand
emotion and
brand
extension among supporters of professional football clubs
Abosag, Ibrahim
;
Roper, Stuart
;
Hind, Daniel
- In:
European journal of marketing : EJM
46
(
2012
)
9
,
pp. 1233-1251
Persistent link: https://www.econbiz.de/10009661661
Saved in:
6
Consumer evaluation in new products : the perspective of situational strenght
Chang, Aihwa
;
Tseng, Timmy H.
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 806-826
Persistent link: https://www.econbiz.de/10011298083
Saved in:
7
Extending service brands into products versus services : multilevel analyses of key success drivers
Sichtmann, Christina
;
Schoefer, Klaus
;
Blut, Markus
; …
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 200-218
Persistent link: https://www.econbiz.de/10011626472
Saved in:
8
Brand
extension similarity can backfire when you look for something specific
Dimitriu, Radu
;
Warlop, Luk
;
Samuelsen, Bendik Meling
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 850-868
Persistent link: https://www.econbiz.de/10011708355
Saved in:
9
Branding and the marketing of technological and industrial products
Melewar, T. C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003990909
Saved in:
10
Corporate social responsibility
brand
leadership : a multiple case study
Lindgreen, Adam
;
Xu, Yue
;
Maon, François
;
Wilcock, Jeremy
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 965-993
Persistent link: https://www.econbiz.de/10009572859
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