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Brand image
107
Markenimage
107
Brand management
78
Markenführung
78
Consumer behaviour
74
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74
Brand
43
Markenartikel
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Roper, Stuart
5
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Grohmann, Bianca
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Melewar, T. C.
3
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2
Aspara, Jaakko
2
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French, Alan
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Lee, Wai Jin
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Pappu, Ravi
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Round, Griff
2
Samuelsen, Bendik Meling
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Smith, Gareth
2
Sok, Phyra
2
Spry, Amanda
2
Tseng, Timmy H.
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Zielke, Stephan
2
Aldás-Manzano, Jaoquín
1
Alexander, Nicholas
1
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European journal of marketing : EJM
Journal of business research : JBR
487
The journal of brand management : an international journal
341
The journal of product & brand management
307
Journal of retailing and consumer services
244
Psychology & marketing
135
Asia Pacific journal of marketing and logistics
106
Tourism management : research, policies, practice
101
Journal of travel and tourism marketing
98
SpringerLink / Bücher
94
Journal of marketing communications
90
Marketing intelligence & planning
80
International journal of hospitality management
79
Journal of international consumer marketing
74
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
73
The journal of consumer marketing
71
Journal "Region: Economics and Sociology"
70
Journal of strategic marketing
69
TERRA ECONOMICUS
69
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
International marketing review
66
Industrial marketing management : the international journal for industrial and high-tech firms
65
Journal of global marketing
63
Journal of marketing
63
Journal of marketing management : MM
62
Marketing letters : a journal of research in marketing
61
Cogent business & management
58
Journal of the Academy of Marketing Science
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of fashion marketing and management
54
Бизнес Информ
54
The IUP journal of brand management : IJBRM
53
Journal of promotion management : innovations in planning and applied research
51
International journal of consumer studies
50
International journal of internet marketing and advertising : IJIMA
48
International journal of advertising : the quarterly review of marketing communications
47
Journal of Islamic marketing
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
Проблемы современной экономики
47
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ECONIS (ZBW)
107
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1
Good times, bad times : the stock market performance of firms that own high value brands
Voss, Kevin
;
Mohan, Mayoor
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 670-694
Persistent link: https://www.econbiz.de/10011529610
Saved in:
2
A relational approach to direct mail consumption : the perspective of engagement regimes
Françoise, Simon
;
Andrews, Lynda
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1527-1562
Persistent link: https://www.econbiz.de/10011409448
Saved in:
3
Consumer perceived brand innovativeness : conceptualization and operationalization
Shams, Rahil
;
Alpert, Frank
;
Brown, Mark
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1589-1615
Persistent link: https://www.econbiz.de/10011409511
Saved in:
4
Processing different degrees of logo change : when higher levels of brand consciousness decrease openness to substantial logo changes
Grinsven, Bo
;
Das, Enny
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1710-1727
Persistent link: https://www.econbiz.de/10011449284
Saved in:
5
Brand experimental value versus brand functional value : which matters more for the brand?
Delgado-Ballester, Elena
;
Fernandez Sabiote, Estela
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1857-1879
Persistent link: https://www.econbiz.de/10011449327
Saved in:
6
Untangling the brand name from the branded entity : the conceptualisation and value of the established brand name
Round, Griff
;
Roper, Stuart
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1941-1960
Persistent link: https://www.econbiz.de/10011449376
Saved in:
7
How does brand innovativeness affect brand loyalty?
Pappu, Ravi
;
Quester, Pascale G.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 2-28
Persistent link: https://www.econbiz.de/10011453142
Saved in:
8
Exploring the impact of employees' self-concept, brand identification and brand pride on brand citizenship behaviors
Helm, Sabrina Verena
;
Renk, Uwe
;
Mishra, Anubha
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 58-77
Persistent link: https://www.econbiz.de/10011453236
Saved in:
9
Send-for-review decisions, brand equity, and pricing
Qiu, Chun
;
Popkowski Leszczyc, Peter T. L.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 145-165
Persistent link: https://www.econbiz.de/10011453291
Saved in:
10
Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment
He, Hongwei
;
Zhu, Weichun
;
Gouran, Dennis S.
;
Kolo, Olivia
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 236-259
Persistent link: https://www.econbiz.de/10011459636
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