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Consumer behaviour
348
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347
Brand management
78
Markenführung
78
Brand image
74
Markenimage
74
Beziehungsmarketing
50
Relationship marketing
50
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Markenartikel
45
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33
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33
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Werbewirkung
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Emotion
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Retail trade
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Dwivedi, Yogesh Kumar
5
Kaushik, Geetanjali
5
Moutinho, Luiz
5
Rana, Nripendra P.
5
Simintiras, Antonis C.
5
Mitchell, Vincent-Wayne
4
Sharma, Piyush
4
Buil, Isabel
3
Canniford, Robin
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De Chernatony, Leslie
3
Drennan, Judy
3
Grohmann, Bianca
3
Hogg, Margaret K.
3
Lowe, Ben
3
Oppewal, Harmen
3
Palmeira, Mauricio
3
Roper, Stuart
3
Roy, Rajat
3
Russell-Bennett, Rebekah
3
Spence, Mark T.
3
Woisetschläger, David
3
Yi, Youjae
3
Zielke, Stephan
3
Abosag, Ibrahim
2
Andrews, Lynda
2
Angell, Robert
2
Antonetti, Paolo
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Aspara, Jaakko
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Balaji, M. S.
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Barrutia, José M.
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Bijmolt, Tammo H. A.
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Brown, Mark
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Buchanan-Oliver, Margo
2
Büttner, Oliver B.
2
Cauberghe, Veroline
2
Chakravarti, Amitav
2
Choi, Beom Joon
2
Cruz, Angela Gracia B.
2
Dagger, Tracey S.
2
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European journal of marketing : EJM
Journal of business research : JBR
2,032
Economisch statistische berichten : ESB
2,008
Journal of retailing and consumer services
1,937
International journal of consumer studies
772
International journal of hospitality management
728
Psychology & marketing
668
NBER working paper series
629
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
Discussion paper / Tinbergen Institute
578
Working paper / National Bureau of Economic Research, Inc.
537
Maandschrift economie : tijdschrift voor algemeen economische en social-economische vraagstukken
529
NBER Working Paper
472
De economist : Netherlands economic review ; quarterly review of the Royal Netherlands Economic Association
448
Discussion paper series / IZA
425
SEO-rapport
402
SpringerLink / Bücher
396
Asia Pacific journal of marketing and logistics
393
The journal of product & brand management
393
European Journal of Marketing
385
Journal of Consumer Marketing
370
The journal of brand management : an international journal
357
Journal of marketing research : JMR
349
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
346
Management science : journal of the Institute for Operations Research and the Management Sciences
343
Journal of marketing management : MM
329
Journal of international consumer marketing
323
Journal of travel and tourism marketing
323
Tourism management : research, policies, practice
319
Technological forecasting & social change : an international journal
316
Journal of marketing communications
305
Journal of retailing
305
Cogent business & management
302
Journal of marketing
296
Marketing letters : a journal of research in marketing
295
The international review of retail, distribution and consumer research
294
International journal of retail & distribution management
293
Journal of fashion marketing and management
292
Discussion paper / Centre for Economic Policy Research
291
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
290
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ECONIS (ZBW)
361
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1
Changing behaviour through business-nonprofit collaboration? : consumer responses to social alliances
Vock, Marlene
;
Dolen, Willemijn M. van
;
Kolk, Ans
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1476-1503
Persistent link: https://www.econbiz.de/10010189478
Saved in:
2
Is social norm marketing effective? : a case study in domestic electricity consumption
Harries, Tim
;
Rettie, Ruth
;
Studley, Matthew
;
Burchell, …
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1458-1475
Persistent link: https://www.econbiz.de/10010189480
Saved in:
3
Consumer acceptance of m-wellbeing services : a social marketing perspective
Schuster, Lisa Natalie
;
Drennan, Judy
;
Lings, Ian N.
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1439-1457
Persistent link: https://www.econbiz.de/10010189527
Saved in:
4
Is having accurate knowledge necessary for implementing safe practices? : a consumer folk theories-of-mind perspective on the impact of price
Krishen, Anjala S.
;
Agarwal, Shaurya
;
Kachroo, Pushkin
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 1073-1093
Persistent link: https://www.econbiz.de/10011529787
Saved in:
5
Relating price strategies and price-setting practices
Ingenbleek, Paul T. M.
;
Lans, Ivo A. van der
- In:
European journal of marketing : EJM
47
(
2013
)
1/2
,
pp. 27-48
Persistent link: https://www.econbiz.de/10009718553
Saved in:
6
Consumerism in an era of decline
Box, Jo M.
- In:
European journal of marketing : EJM
18
(
1984
)
4
,
pp. 24-35
Persistent link: https://www.econbiz.de/10001071470
Saved in:
7
Fans' resistance to naming right sponsorships : why stadium names remain the same for fans
Woisetschläger, David
;
Haselhoff, Vanessa
;
Backhaus, …
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1487-1510
Persistent link: https://www.econbiz.de/10010414751
Saved in:
8
Field-capital theory and its implications for marketing
Tapp, Alan
;
Warren, Stella
- In:
European journal of marketing : EJM
44
(
2010
)
1/2
,
pp. 200-222
Persistent link: https://www.econbiz.de/10003949209
Saved in:
9
Gender differences in supermarket choice : an expositional analysis in the presence of ignorance using CaRBS
Beynon, Malcom J.
;
Moutinho, Luiz
;
Veloutsou, Cleopatra
- In:
European journal of marketing : EJM
44
(
2010
)
1/2
,
pp. 267-290
Persistent link: https://www.econbiz.de/10003949224
Saved in:
10
Fraudulent consumer returns: exploiting retailers' return policies
Harris, Lloyd C.
- In:
European journal of marketing : EJM
44
(
2010
)
6
,
pp. 730-747
Persistent link: https://www.econbiz.de/10003989123
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