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Brand
70
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European journal of marketing : EJM
Journal of business research : JBR
288
The journal of brand management : an international journal
287
The journal of product & brand management
202
Journal of retailing and consumer services
170
Psychology & marketing
80
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
SpringerLink / Bücher
62
Asia Pacific journal of marketing and logistics
46
Journal of marketing
46
Economics Papers from University Paris Dauphine
45
Marketing letters : a journal of research in marketing
44
Journal of strategic marketing
41
Journal of advertising research
39
Journal of marketing communications
39
Marketing intelligence & planning
39
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
The journal of consumer marketing
38
Journal of fashion marketing and management
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
36
International journal of hospitality management
34
Marketing : ZFP ; journal of research and management
34
Journal of international consumer marketing
33
Business horizons
32
Journal of marketing management : JMM ; journal of the Academy of Marketing
32
NBER working paper series
32
Industrial marketing management : the international journal for industrial and high-tech firms
31
International journal of market research : JMRS ; the journal of the Market Research Society
31
Journal of marketing management : MM
31
Journal of the Academy of Marketing Science
30
International journal of advertising : the quarterly review of marketing communications
29
Journal of promotion management : JPM
29
Cogent business & management
28
European journal of marketing
28
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
28
Brands and branding
27
International journal of consumer studies
27
Journal of retailing
27
Management science : journal of the Institute for Operations Research and the Management Sciences
27
International journal of advertising : the review of marketing communications
26
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ECONIS (ZBW)
71
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1
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71
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1
Predictive validity of evidence-based persuasion principles : an application of the index method
Armstrong, Jon Scott
;
Du, Rui
;
Green, Kesten C.
; …
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 276-293
Persistent link: https://www.econbiz.de/10011453358
Saved in:
2
A consumer approach to branded wines
Gluckman, Robert L.
- In:
European journal of marketing : EJM
20
(
1986
)
6
,
pp. 21-35
Persistent link: https://www.econbiz.de/10001071360
Saved in:
3
Grocery generics : an extension of the private label concept
MacGoldrick, Peter J.
- In:
European journal of marketing : EJM
18
(
1984
)
1
,
pp. 5-24
Persistent link: https://www.econbiz.de/10001037555
Saved in:
4
A relational approach to direct mail consumption : the perspective of engagement regimes
Françoise, Simon
;
Andrews, Lynda
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1527-1562
Persistent link: https://www.econbiz.de/10011409448
Saved in:
5
Consumer perceived
brand
innovativeness : conceptualization and operationalization
Shams, Rahil
;
Alpert, Frank
;
Brown, Mark
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1589-1615
Persistent link: https://www.econbiz.de/10011409511
Saved in:
6
Processing different degrees of logo change : when higher levels of
brand
consciousness decrease openness to substantial logo changes
Grinsven, Bo
;
Das, Enny
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1710-1727
Persistent link: https://www.econbiz.de/10011449284
Saved in:
7
Brand
experimental value versus
brand
functional value : which matters more for the
brand
?
Delgado-Ballester, Elena
;
Fernandez Sabiote, Estela
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1857-1879
Persistent link: https://www.econbiz.de/10011449327
Saved in:
8
Untangling the
brand
name from the branded entity : the conceptualisation and value of the established
brand
name
Round, Griff
;
Roper, Stuart
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1941-1960
Persistent link: https://www.econbiz.de/10011449376
Saved in:
9
How does
brand
innovativeness affect
brand
loyalty?
Pappu, Ravi
;
Quester, Pascale G.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 2-28
Persistent link: https://www.econbiz.de/10011453142
Saved in:
10
Exploring the impact of employees' self-concept,
brand
identification and
brand
pride on
brand
citizenship behaviors
Helm, Sabrina Verena
;
Renk, Uwe
;
Mishra, Anubha
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 58-77
Persistent link: https://www.econbiz.de/10011453236
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