Narrow search
Showing 1 - 4 of 4
Cover Image
Consumers' trade-off between relationship, service package and price: An empirical study in the car industry
Odekerken-Schröder, Gaby; Ouwersloot, Hans; Lemmink, Jos; … - In: European journal of marketing : EJM 37 (2003) 1-2, pp. 219-242
Persistent link: https://www.econbiz.de/10006084804
Cover Image
Who's who in brand communities - and why?
Ouwersloot, Hans; Odekerken-Schröder, Gaby - In: European journal of marketing : EJM 42 (2008) 5, pp. 571-585
Persistent link: https://www.econbiz.de/10008057919
Cover Image
The power of perceived service quality in international marketing channels
Ruyter, Ko de; Wetzels, Martin; Lemmink, Jos - In: European journal of marketing : EJM 30 (1996) 12, pp. 22-38
Persistent link: https://www.econbiz.de/10006102517
Cover Image
Competitive Reactions to Product Quality Improvements in Industrial Markets
Lemmink, Jos; Kasper, Hans - In: European journal of marketing : EJM 28 (1994) 12, pp. 50-68
Persistent link: https://www.econbiz.de/10006104703