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Framing as status or benefits? : Consumers' reactions to hierarchical loyalty program communication
Palmeira, Mauricio; Pontes, Nicolas; Thomas, Dominic; … - In: European journal of marketing : EJM 50 (2016) 3/4, pp. 488-508
Persistent link: https://www.econbiz.de/10011574454
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The interplay of products from the same product line : the role of brand reputation
Palmeira, Mauricio - In: European journal of marketing : EJM 48 (2014) 9/10, pp. 1626-1647
Persistent link: https://www.econbiz.de/10010429775
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Consumer reactions to professionals who use decision aids
Palmeira, Mauricio; Spassova, Gerri - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 302-326
Persistent link: https://www.econbiz.de/10011309605
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The duality of political brand equity
Phipps, Marcus; Brace-Govan, Jan; Jevons, Colin - In: European journal of marketing : EJM 44 (2010) 3/4, pp. 496-514
Persistent link: https://www.econbiz.de/10008650066
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The duality of political brand equity
Phipps, Marcus; Brace-Govan, Jan; Jevons, Colin - In: European journal of marketing : EJM 44 (2010) 3, pp. 496-515
Persistent link: https://www.econbiz.de/10008404511