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European journal of marketing : EJM
Journal of business research : JBR
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Strategies used to defend pharmaceutical brands from generics
Wilkie, Dean C. H.
;
Johnson, Lester W.
;
White, Lesley
- In:
European journal of marketing : EJM
46
(
2012
)
9
,
pp. 1195-1214
Persistent link: https://www.econbiz.de/10009661664
Saved in:
2
Customer empowerment and relationship outcomes in healthcare consultations
Ouschan, Robyn
;
Sweeney, Jillian
;
Johnson, Lester
- In:
European journal of marketing : EJM
40
(
2006
)
9-10
,
pp. 1068-1086
Persistent link: https://www.econbiz.de/10007302108
Saved in:
3
Strategies used to defend pharmaceutical brands from generics
Wilkie, Dean C.H.
;
Johnson, Lester W.
;
White, Lesley
- In:
European journal of marketing : EJM
46
(
2012
)
9
,
pp. 1195-1215
Persistent link: https://www.econbiz.de/10010021192
Saved in:
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