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European journal of marketing : EJM
Journal of marketing research : JMR
412
Journal of marketing
199
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180
Journal of business research : JBR
164
Overseas business reports : OBR
155
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Marketing theory
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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82
Marketing : ZFP ; journal of research and management
80
Qualitative market research : an international journal
79
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Esomar congress
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
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Gabler Edition Wissenschaft
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Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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Springer eBook Collection / Business and Economics
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Marketing letters : a journal of research in marketing
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The journal of industrial economics
59
Economics letters
57
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
57
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ECONIS (ZBW)
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1
The impact of market size on new market entry : a contingency approach
Min, Sungwook
;
Kim, Namwoon
;
Zhan, Ge
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 2-22
Persistent link: https://www.econbiz.de/10011626371
Saved in:
2
Reflections on a decade of EJM and marketing scholarship : the good, the bad, and the future
Lee, Nick
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1774-1798
Persistent link: https://www.econbiz.de/10011773701
Saved in:
3
Introduction to the special section on interpretive consumer research
Lee, Nick
;
Dobscha, Susan
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 809-812
Persistent link: https://www.econbiz.de/10010388921
Saved in:
4
A threshold citation analysis in marketing research
Chan, Kam C.
;
Lai, Pikki
;
Liano, Kartono
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 134-156
Persistent link: https://www.econbiz.de/10009514315
Saved in:
5
Market segmentation : a review
Beane, T. P.
- In:
European journal of marketing : EJM
21
(
1987
)
5
,
pp. 20-42
Persistent link: https://www.econbiz.de/10001072506
Saved in:
6
An analysis of choice criteria using conjoint analysis
Fletcher, Keith
- In:
European journal of marketing : EJM
22
(
1988
)
9
,
pp. 25-33
Persistent link: https://www.econbiz.de/10001075997
Saved in:
7
The marketing research scene in Saudi Arabia
Tuncalp, Secil
- In:
European journal of marketing : EJM
22
(
1988
)
5
,
pp. 15-22
Persistent link: https://www.econbiz.de/10001049947
Saved in:
8
Consumer perceived brand innovativeness : conceptualization and operationalization
Shams, Rahil
;
Alpert, Frank
;
Brown, Mark
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1589-1615
Persistent link: https://www.econbiz.de/10011409511
Saved in:
9
Should consumers request cost transparency?
Simintiras, Antonis C.
;
Dwivedi, Yogesh Kumar
;
Kaushik, …
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1961-1979
Persistent link: https://www.econbiz.de/10011449386
Saved in:
10
Broadening the brandfest : play and ludic agency
Kjeldgaard, Dannie
;
Bode, Matthias
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10011626376
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