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~isPartOf:"European journal of marketing : EJM"
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Detoxifying luxury and fashion...
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Brand management
125
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Brand image
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82
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European journal of marketing : EJM
Journal of business research : JBR
776
The journal of brand management : an international journal
622
Journal of retailing and consumer services
414
The journal of product & brand management
410
SpringerLink / Bücher
356
Journal of fashion marketing and management
262
Psychology & marketing
165
International journal of hospitality management
142
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
124
Asia Pacific journal of marketing and logistics
123
Journal of marketing research : JMR
115
Journal of strategic marketing
114
Industrial marketing management : the international journal for industrial and high-tech firms
113
Journal of marketing
113
Marketing intelligence & planning
113
Journal of advertising research
112
Journal of marketing communications
111
Journal of marketing management : MM
111
Springer eBook Collection
106
The IUP journal of brand management : IJBRM
96
Journal of international consumer marketing
92
International journal of consumer studies
91
Innovatives Markenmanagement
88
International journal of retail & distribution management
86
Journal of the Academy of Marketing Science
83
Marketing letters : a journal of research in marketing
82
The Trademark reporter
82
International marketing review
80
Cogent business & management
79
International journal of advertising : the review of marketing communications
77
Research
77
Journal of promotion management : innovations in planning and applied research
76
Markenartikel : das Magazin für Markenführung
75
Tourism management : research, policies, practice
75
Journal of global fashion marketing : JGfM
74
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
74
Journal of promotion management : JPM
74
Journal of retailing
74
Journal of marketing management : JMM ; journal of the Academy of Marketing
73
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ECONIS (ZBW)
146
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1
Flagship stores as a market entry method : the perspective of luxury
fashion
retailing
Moore, Christopher M.
;
Doherty, Anne Marie
;
Doyle, …
- In:
European journal of marketing : EJM
44
(
2010
)
1/2
,
pp. 139-161
Persistent link: https://www.econbiz.de/10003949203
Saved in:
2
Self-congruity,
brand
attitude, and
brand
loyalty : a study on luxury brands
Liu, Fang
;
Li, Jianyao
;
Mizerski, Dick
;
Soh, Huangting
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 922-937
Persistent link: https://www.econbiz.de/10009572876
Saved in:
3
Constructing luxury brands : exploring the role of consumer discourse
Roper, Stuart
;
Caruana, Robert
;
Medway, Dominic
; …
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 375-400
Persistent link: https://www.econbiz.de/10009733027
Saved in:
4
Exploring
brand
associations : an innovative methodological approach
Camiciottoli, Belinda Crawford
;
Ranfagni, Silvia
; …
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1092-1112
Persistent link: https://www.econbiz.de/10010388095
Saved in:
5
A relational approach to direct mail consumption : the perspective of engagement regimes
Françoise, Simon
;
Andrews, Lynda
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1527-1562
Persistent link: https://www.econbiz.de/10011409448
Saved in:
6
Consumer perceived
brand
innovativeness : conceptualization and operationalization
Shams, Rahil
;
Alpert, Frank
;
Brown, Mark
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1589-1615
Persistent link: https://www.econbiz.de/10011409511
Saved in:
7
Processing different degrees of logo change : when higher levels of
brand
consciousness decrease openness to substantial logo changes
Grinsven, Bo
;
Das, Enny
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1710-1727
Persistent link: https://www.econbiz.de/10011449284
Saved in:
8
Brand
experimental value versus
brand
functional value : which matters more for the
brand
?
Delgado-Ballester, Elena
;
Fernandez Sabiote, Estela
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1857-1879
Persistent link: https://www.econbiz.de/10011449327
Saved in:
9
Untangling the
brand
name from the branded entity : the conceptualisation and value of the established
brand
name
Round, Griff
;
Roper, Stuart
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1941-1960
Persistent link: https://www.econbiz.de/10011449376
Saved in:
10
How does
brand
innovativeness affect
brand
loyalty?
Pappu, Ravi
;
Quester, Pascale G.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 2-28
Persistent link: https://www.econbiz.de/10011453142
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