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Brand management
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78
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European journal of marketing : EJM
SpringerLink / Bücher
1,085
Journal of business research : JBR
891
The journal of brand management : an international journal
561
The journal of product & brand management
387
Springer eBook Collection
369
Journal of retailing and consumer services
298
Strategic management journal
260
Industrial marketing management : the international journal for industrial and high-tech firms
234
Gabler Edition Wissenschaft
202
Technological forecasting & social change : an international journal
198
Long range planning : LRP ; international journal of strategic management
184
Harvard business review : HBR
180
European Sport management quarterly : ESMQ
166
Harvard-Business-Manager : das Wissen der Besten
166
Europäische Hochschulschriften / 5
165
Journal of business strategy
154
Research
153
Journal of sport management : the official journal of the North American Society of Sport Management
152
Springer eBook Collection / Business and Economics
151
Business horizons
149
Journal of strategic marketing
149
International journal of hospitality management
148
Sport management review
146
Business strategy and the environment
133
International journal of sport management and marketing : IJSMM
131
Management decision : MD
126
Journal of strategy and management
124
Strategy & leadership : a publication of Strategic Leadership Forum
119
Marketing intelligence & planning
115
Psychology & marketing
113
Asia Pacific journal of marketing and logistics
112
Journal of business ethics : JOBE
110
Journal of marketing communications
109
Journal of marketing management : MM
107
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
105
Cogent business & management
103
Premier reference source
103
Journal of the Academy of Marketing Science
98
California management review
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ECONIS (ZBW)
143
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143
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1
Attenuation of negative sponsorship effects in the context of rival sports teams' fans
Grohs, Reinhard
;
Reisinger, Heribert
;
Woisetschläger, David
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1880-1901
Persistent link: https://www.econbiz.de/10011449336
Saved in:
2
Strategic branding of destinations : a framework
Balakrishnan, Melodena Stephens
- In:
European journal of marketing : EJM
43
(
2009
)
5/6
,
pp. 611-629
Persistent link: https://www.econbiz.de/10009525844
Saved in:
3
Antecedents and consequences of brand-oriented companies
Huang, Yen-tsung
;
Tsai, Ya-ting
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 2020-2041
Persistent link: https://www.econbiz.de/10010205941
Saved in:
4
Formulating service business strategies with integrative services model from customer and provider perspectives
Liu, Chun-hsien
;
Wang, Chu-ching
- In:
European journal of marketing : EJM
44
(
2010
)
9/10
,
pp. 1500-1527
Persistent link: https://www.econbiz.de/10008661690
Saved in:
5
A tenant-mix model for shopping malls
Yiu, Chung Yim
;
Xu, Sherry Y. S.
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 524-541
Persistent link: https://www.econbiz.de/10009535665
Saved in:
6
Strategic flexibilities and export performance : the moderating roles of export market-oriented behavior and the export environment
Cadogan, John W.
;
Sundqvist, Sanna
;
Puumalainen, Kaisu
; …
- In:
European journal of marketing : EJM
46
(
2012
)
10
,
pp. 1418-1452
Persistent link: https://www.econbiz.de/10009661191
Saved in:
7
Pursuing "flexible commitment" as strategic ambidexterity : an empirical justification in high technology firms
Kouropalatis, Yiannis
;
Hughes, Paul
;
Morgan, Robert
- In:
European journal of marketing : EJM
46
(
2012
)
10
,
pp. 1389-1417
Persistent link: https://www.econbiz.de/10009661192
Saved in:
8
Felxible business models
Mason, Katy
;
Mouzas, Stefanos
- In:
European journal of marketing : EJM
46
(
2012
)
10
,
pp. 1340-1367
Persistent link: https://www.econbiz.de/10009661194
Saved in:
9
Antecedents to strategic flexibility : management cognition, firm resources and strategic options
Combe, Ian A.
;
Rudd, John M.
;
Leeflang, Peter
; …
- In:
European journal of marketing : EJM
46
(
2012
)
10
,
pp. 1320-1339
Persistent link: https://www.econbiz.de/10009661195
Saved in:
10
Acquiring market flexibility via niche portfolios : the case of Fisher & Paykel Appliance Holdings Ltd.
Hamlin, Robert
;
Henry, James
;
Cuthert, Ron
- In:
European journal of marketing : EJM
46
(
2012
)
10
,
pp. 1302-1319
Persistent link: https://www.econbiz.de/10009661197
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