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Internal-market orientation : a misconceived aspect of marketing theory
Gounaris, Spiros; Vassilikopoulou, Aikaterini; … - In: European journal of marketing : EJM 44 (2010) 11/12, pp. 1667-1699
Persistent link: https://www.econbiz.de/10008773207
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Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie; Krishen, Anjala Selena; Tanford, Sarah; … - In: European journal of marketing : EJM 51 (2017) 7/8, pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
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Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.; Chen, Weifeng - In: European journal of marketing : EJM 51 (2017) 9/10, pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
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Effects of economic and social satisfaction on partner trust : an investigation of temporal carryover effects
Ha, Hong Youl; Lee, Myung-Soo; Janda, Swinder - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 100-123
Persistent link: https://www.econbiz.de/10011453272
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When having is not enough : implications of being satisfies
Zhong, Jing Yang; Mitchell, Vincent-Wayne - In: European journal of marketing : EJM 47 (2013) 11/12, pp. 1975-2001
Persistent link: https://www.econbiz.de/10010205947
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Theorising practices to deliberately or accidentally control customers
Kasabov, Eduard - In: European journal of marketing : EJM 50 (2016) 7/8, pp. 1493-1520
Persistent link: https://www.econbiz.de/10011609160
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The impact of marketing on children's well-being in a digital age : editorial
Oates, Caroline; Watkins, Leah; Thyne, Maree - In: European journal of marketing : EJM 50 (2016) 11, pp. 1969-1974
Persistent link: https://www.econbiz.de/10011641434
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Towards a new model of "customer compliance" service provision
Kasabov, Edward; Warlow, Alex J. - In: European journal of marketing : EJM 44 (2010) 6, pp. 700-729
Persistent link: https://www.econbiz.de/10003989114
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Consumer cynicism: antecedents and consequences
Chylinski, Matthew; Chu, Anna - In: European journal of marketing : EJM 44 (2010) 6, pp. 796-837
Persistent link: https://www.econbiz.de/10003989144
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The effect of consumer confusion proneness on word of mouth, trust, and customer satisfaction
Walsh, Gianfranco; Mitchell, Vincent-Wayne - In: European journal of marketing : EJM 44 (2010) 6, pp. 838-859
Persistent link: https://www.econbiz.de/10003989148