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Consumer motivations for mainstream "ethical" consumption
Davies, Iain Andrew; Gutsche, Sabrina - In: European journal of marketing : EJM 50 (2016) 7/8, pp. 1326-1347
Persistent link: https://www.econbiz.de/10011609065
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Sustainable, hedonic and efficent : interaction effects between product properties and consumer reviews on post-experience responses
Cervellon, Marie-Cecile; Carey, Lindsey I. - In: European journal of marketing : EJM 48 (2014) 7/8, pp. 1375-1394
Persistent link: https://www.econbiz.de/10010414763
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Unmanageable multiplicity : consumer transformation towards moral self coherence
Carrington, Michal J.; Neville, Ben; Canniford, Robin - In: European journal of marketing : EJM 49 (2015) 7/8, pp. 1300-1325
Persistent link: https://www.econbiz.de/10011338670
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Regulatory congruence effects in two-sided advertising : the mediating role of processing fluency and processing depth
Cornelis, Erlinde; Cauberghe, Veroline; Pelsmacker, … - In: European journal of marketing : EJM 48 (2014) 7/8, pp. 1451-1465
Persistent link: https://www.econbiz.de/10010414755
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Ethical products and consumer involvement : what's new?
Bezençon, Valéry; Blili, Samir - In: European journal of marketing : EJM 44 (2010) 9/10, pp. 1305-1321
Persistent link: https://www.econbiz.de/10008661731
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The nexus between ethical corporate marketing, ethecal corporate identity and corporate social responsibility : an internal organisational perspective
Powell, Shaun M. - In: European journal of marketing : EJM 45 (2011) 9/10, pp. 1365-1379
Persistent link: https://www.econbiz.de/10009378664
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Segmenting consumers' reasons for and against ethical consumption
Burke, Paul F.; Eckert, Christine; Davis, Stacey - In: European journal of marketing : EJM 48 (2014) 11/12, pp. 2237-2261
Persistent link: https://www.econbiz.de/10010462711
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"Obviously in the cool group they wear designer things" : a social practice theory perspective on children's consumption
Nairn, Agnès; Spotswood, Fiona - In: European journal of marketing : EJM 49 (2015) 9/10, pp. 1460-1483
Persistent link: https://www.econbiz.de/10011409417
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Attention, emotions and cause-related marketing effectiveness
Guerreiro, João; Rita, Paulo; Trigueiros, Duarte - In: European journal of marketing : EJM 49 (2015) 11/12, pp. 1728-1750
Persistent link: https://www.econbiz.de/10011449307
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Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment
He, Hongwei; Zhu, Weichun; Gouran, Dennis S.; Kolo, Olivia - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 236-259
Persistent link: https://www.econbiz.de/10011459636