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A relational approach to direct mail consumption : the perspective of engagement regimes
Françoise, Simon; Andrews, Lynda - In: European journal of marketing : EJM 49 (2015) 9/10, pp. 1527-1562
Persistent link: https://www.econbiz.de/10011409448
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Consumer perceived brand innovativeness : conceptualization and operationalization
Shams, Rahil; Alpert, Frank; Brown, Mark - In: European journal of marketing : EJM 49 (2015) 9/10, pp. 1589-1615
Persistent link: https://www.econbiz.de/10011409511
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Processing different degrees of logo change : when higher levels of brand consciousness decrease openness to substantial logo changes
Grinsven, Bo; Das, Enny - In: European journal of marketing : EJM 49 (2015) 11/12, pp. 1710-1727
Persistent link: https://www.econbiz.de/10011449284
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Brand experimental value versus brand functional value : which matters more for the brand?
Delgado-Ballester, Elena; Fernandez Sabiote, Estela - In: European journal of marketing : EJM 49 (2015) 11/12, pp. 1857-1879
Persistent link: https://www.econbiz.de/10011449327
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How does brand innovativeness affect brand loyalty?
Pappu, Ravi; Quester, Pascale G. - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 2-28
Persistent link: https://www.econbiz.de/10011453142
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Exploring the impact of employees' self-concept, brand identification and brand pride on brand citizenship behaviors
Helm, Sabrina Verena; Renk, Uwe; Mishra, Anubha - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 58-77
Persistent link: https://www.econbiz.de/10011453236
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Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin; O'Cass, Aron; Sok, Phyra - In: European journal of marketing : EJM 51 (2017) 1, pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
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Listerine - for the bridesmaid who's never a bride : disparaging humour increases brand attitude and recall among the powerless
Newton, Joshua D.; Wong, Jimmy; Newton, Fiona Joy - In: European journal of marketing : EJM 50 (2016) 7/8, pp. 1137-1158
Persistent link: https://www.econbiz.de/10011608881
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The dynamic models of consumers' symbolic needs : in the context of restaurant brands
Han, Sung Ho; Bang, Nguyen; Simkin, Lyndon - In: European journal of marketing : EJM 50 (2016) 7/8, pp. 1348-1376
Persistent link: https://www.econbiz.de/10011609075
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Sociocultural brand revitalization : the role of consumer collectives in bringing brands back to life
Närvänen, Elina; Goulding, Christina - In: European journal of marketing : EJM 50 (2016) 7/8, pp. 1521-1546
Persistent link: https://www.econbiz.de/10011609194