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An Empirical Study of Word-of-...
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Consumer behaviour
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Dwivedi, Yogesh Kumar
5
Kaushik, Geetanjali
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Moutinho, Luiz
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Rana, Nripendra P.
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Simintiras, Antonis C.
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Sharma, Piyush
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Oppewal, Harmen
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Palmeira, Mauricio
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Romaniuk, Jenni
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Roper, Stuart
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Roy, Rajat
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Woisetschläger, David
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Yi, Youjae
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Chakravarti, Amitav
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Christodoulides, George
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European journal of marketing : EJM
Journal of business research : JBR
2,229
Journal of retailing and consumer services
1,994
NBER working paper series
890
International journal of hospitality management
794
International journal of consumer studies
782
Working paper / National Bureau of Economic Research, Inc.
765
Psychology & marketing
715
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688
Journal of consumer research : JCR ; an interdisciplinary bimonthly
594
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Technological forecasting & social change : an international journal
445
Asia Pacific journal of marketing and logistics
412
Tourism management : research, policies, practice
408
The journal of product & brand management
407
Management science : journal of the Institute for Operations Research and the Management Sciences
403
The journal of brand management : an international journal
376
Journal of marketing research : JMR
375
Journal of travel and tourism marketing
364
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
360
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
352
Journal of marketing management : MM
352
Journal of marketing communications
338
Cogent business & management
333
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
322
Journal of international consumer marketing
322
Journal of marketing
321
Journal of retailing
313
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
313
Marketing letters : a journal of research in marketing
306
Journal of fashion marketing and management
302
International journal of contemporary hospitality management
299
Journal of consumer behaviour : an international research review
299
International journal of retail & distribution management
294
The journal of consumer marketing
294
Discussion paper / Centre for Economic Policy Research
291
Journal of business ethics : JOBE
290
Journal of the Academy of Marketing Science
284
The journal of services marketing
283
Journal of hospitality marketing & management
279
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ECONIS (ZBW)
371
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1
User-generated content behaviour of the dissatisfied service customer
Presi, Caterina
;
Saridakis, Charalampos
;
Hartmans, Susanna
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1600-1625
Persistent link: https://www.econbiz.de/10010429786
Saved in:
2
Flocking together : benefits and costs of small group consumption community participation
Agrawal, Richa
;
Ramachandran, Giridhar
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1713-1738
Persistent link: https://www.econbiz.de/10011755487
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3
Diagnostic and prescriptive benefits of consumer participation in virtual communities of personal challenge
Lowe, Ben
;
Johnson, Devon
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1817-1835
Persistent link: https://www.econbiz.de/10011773737
Saved in:
4
When does "liking" a charity lead to donation behaviour? : exploring conspicuous donation behaviour on social media platforms
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2002-2029
Persistent link: https://www.econbiz.de/10011773816
Saved in:
5
Trash talk rebuffed : consumers' defense of companies criticized in online communities
Colliander, Jonas
;
Wien, Anders Hauge
- In:
European journal of marketing : EJM
47
(
2013
)
10
,
pp. 1733-1757
Persistent link: https://www.econbiz.de/10010201717
Saved in:
6
Snowball to avalnache : understanding the different predictors of the intention to propagate online marketing messages
Chiu, Hung-chang
;
Pant, Anurag
;
Hiesh, Yi-ching
;
Lee, Monle
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1255-1273
Persistent link: https://www.econbiz.de/10010414789
Saved in:
7
Post language and user engagement in online content communities
Noguti, Valeria
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 695-723
Persistent link: https://www.econbiz.de/10011529621
Saved in:
8
Word-of-mouth marketing : towads an improved understanding of multi-generational campaign reach
Groeger, Lars
;
Buttle, Francis A.
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1186-1208
Persistent link: https://www.econbiz.de/10010414809
Saved in:
9
Validation and sufficiency
East, Robert
;
Uncles, Mark D.
;
Romaniuk, Jenni
;
Lomax, Wendy
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 661-666
Persistent link: https://www.econbiz.de/10011574530
Saved in:
10
Brand experimental value versus brand functional value : which matters more for the brand?
Delgado-Ballester, Elena
;
Fernandez Sabiote, Estela
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1857-1879
Persistent link: https://www.econbiz.de/10011449327
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