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An Empirical Study of Word-of-...
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Consumer behaviour
348
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Brand management
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Dwivedi, Yogesh Kumar
5
Kaushik, Geetanjali
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Moutinho, Luiz
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Rana, Nripendra P.
5
Simintiras, Antonis C.
5
Mitchell, Vincent-Wayne
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Sharma, Piyush
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Palmeira, Mauricio
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Romaniuk, Jenni
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Roper, Stuart
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Roy, Rajat
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Spence, Mark T.
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Woisetschläger, David
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Yi, Youjae
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Chakravarti, Amitav
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Christodoulides, George
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European journal of marketing : EJM
Journal of business research : JBR
2,229
Journal of retailing and consumer services
1,994
NBER working paper series
890
International journal of hospitality management
794
International journal of consumer studies
782
Working paper / National Bureau of Economic Research, Inc.
765
Psychology & marketing
715
NBER Working Paper
688
Journal of consumer research : JCR ; an interdisciplinary bimonthly
594
SpringerLink / Bücher
514
Technological forecasting & social change : an international journal
445
Asia Pacific journal of marketing and logistics
412
Tourism management : research, policies, practice
408
The journal of product & brand management
407
Management science : journal of the Institute for Operations Research and the Management Sciences
403
The journal of brand management : an international journal
376
Journal of marketing research : JMR
375
Journal of travel and tourism marketing
364
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
360
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
352
Journal of marketing management : MM
352
Journal of marketing communications
338
Cogent business & management
333
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
322
Journal of international consumer marketing
322
Journal of marketing
321
Journal of retailing
313
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
313
Marketing letters : a journal of research in marketing
306
Journal of fashion marketing and management
302
International journal of contemporary hospitality management
299
Journal of consumer behaviour : an international research review
299
International journal of retail & distribution management
294
The journal of consumer marketing
294
Discussion paper / Centre for Economic Policy Research
291
Journal of business ethics : JOBE
290
Journal of the Academy of Marketing Science
284
The journal of services marketing
283
Journal of hospitality marketing & management
279
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ECONIS (ZBW)
371
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31
An exemption for strong brands : the influence of brand community rejection on brand evaluation
Wang, Lili
;
Ding, Ying
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1029-1048
Persistent link: https://www.econbiz.de/10011708803
Saved in:
32
Exploring brand associations : an innovative methodological approach
Camiciottoli, Belinda Crawford
;
Ranfagni, Silvia
; …
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1092-1112
Persistent link: https://www.econbiz.de/10010388095
Saved in:
33
Segmenting consumer reactions to social network marketing
Campbell, Colin
;
Ferraro, Carla
;
Sands, Sean
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 432-452
Persistent link: https://www.econbiz.de/10010371326
Saved in:
34
Pleasure and guilt : how do they interplay in luxury consumption?
Ki, Chungwha
;
Lee, Kangbok
;
Kim, Youn-Kyung
- In:
European journal of marketing : EJM
51
(
2017
)
4
,
pp. 722-747
Persistent link: https://www.econbiz.de/10011704237
Saved in:
35
Consumer motivations for mainstream "ethical" consumption
Davies, Iain Andrew
;
Gutsche, Sabrina
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1326-1347
Persistent link: https://www.econbiz.de/10011609065
Saved in:
36
High-fit charitable initiatives increase hedonic consumption through guilt reduction
Baghi, Ilaria
;
Antonetti, Paolo
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2030-2053
Persistent link: https://www.econbiz.de/10011773817
Saved in:
37
Parsing out the effects of personal consumption norms and industry influences on food consumption volume
Zlatevska, Natalina
;
Spence, Mark T.
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 377-396
Persistent link: https://www.econbiz.de/10011574402
Saved in:
38
The impact of text product reviews on sales
Moon, Sangkil
;
Park, Yoonseo
;
Kim, Yong Seog
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2176-2197
Persistent link: https://www.econbiz.de/10010461789
Saved in:
39
Making your online voice loud : the critical role of WOM information
Huang, Minxue
;
Cai, Fengyan
;
Tsang, Alex S. L.
;
Zhou, Nan
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1277-1297
Persistent link: https://www.econbiz.de/10009267018
Saved in:
40
The impact of online user reviews on cameras sales
Zhang, Lin
;
Ma, Baolong
;
Cartwright, Debra K.
- In:
European journal of marketing : EJM
47
(
2013
)
7
,
pp. 1115-1128
Persistent link: https://www.econbiz.de/10009787110
Saved in:
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