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Consumer behaviour
348
Konsumentenverhalten
347
Brand management
78
Markenführung
78
Brand image
75
Markenimage
75
Advertising effects
69
Werbewirkung
69
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51
Relationship marketing
51
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45
Markenartikel
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Emotion
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Customer satisfaction
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Kundenzufriedenheit
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Dwivedi, Yogesh Kumar
5
Kaushik, Geetanjali
5
Moutinho, Luiz
5
Rana, Nripendra P.
5
Simintiras, Antonis C.
5
Mitchell, Vincent-Wayne
4
Sharma, Piyush
4
Buil, Isabel
3
Canniford, Robin
3
Carrillat, François A.
3
Dahlén, Micael
3
De Chernatony, Leslie
3
Drennan, Judy
3
Grohmann, Bianca
3
Lowe, Ben
3
Mazodier, Marc
3
Oppewal, Harmen
3
Palmeira, Mauricio
3
Romaniuk, Jenni
3
Roper, Stuart
3
Roy, Rajat
3
Sivakumaran, Bharadhwaj
3
Spence, Mark T.
3
Tsang, Alex S. L.
3
Woisetschläger, David
3
Yi, Youjae
3
Zielke, Stephan
3
Abosag, Ibrahim
2
Andrews, Lynda
2
Angell, Robert
2
Antonetti, Paolo
2
Aspara, Jaakko
2
Astous, Alain d'
2
Balaji, M. S.
2
Bian, Xuemei
2
Bijmolt, Tammo H. A.
2
Brown, Mark
2
Bruhn, Manfred
2
Buchanan-Oliver, Margo
2
Büttner, Oliver B.
2
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European journal of marketing : EJM
Journal of business research : JBR
2,081
Economisch statistische berichten : ESB
2,005
Journal of retailing and consumer services
1,953
International journal of consumer studies
773
NBER working paper series
773
International journal of hospitality management
742
Psychology & marketing
723
Working paper / National Bureau of Economic Research, Inc.
651
Discussion paper / Tinbergen Institute
624
Journal of consumer research : JCR ; an interdisciplinary bimonthly
605
NBER Working Paper
583
Discussion paper series / IZA
537
Maandschrift economie : tijdschrift voor algemeen economische en social-economische vraagstukken
529
De economist : Netherlands economic review ; quarterly review of the Royal Netherlands Economic Association
450
SpringerLink / Bücher
423
SEO-rapport
402
Asia Pacific journal of marketing and logistics
400
The journal of product & brand management
398
Journal of advertising research
379
European Journal of Marketing
375
Journal of marketing research : JMR
372
Management science : journal of the Institute for Operations Research and the Management Sciences
369
Journal of Consumer Marketing
367
The journal of brand management : an international journal
360
CESifo working papers
353
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
353
Journal of marketing communications
353
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
338
Journal of international consumer marketing
330
Journal of marketing management : MM
325
Journal of travel and tourism marketing
325
IZA Discussion Paper
322
Applied economics
321
Tourism management : research, policies, practice
316
Discussion paper / Centre for Economic Policy Research
314
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
314
Technological forecasting & social change : an international journal
314
Marketing letters : a journal of research in marketing
313
IZA Discussion Papers
311
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ECONIS (ZBW)
387
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1
Field-capital theory and its implications for marketing
Tapp, Alan
;
Warren, Stella
- In:
European journal of marketing : EJM
44
(
2010
)
1/2
,
pp. 200-222
Persistent link: https://www.econbiz.de/10003949209
Saved in:
2
Moving up, down or sideways? : exploring consumer experience of identity and status incongruence
Ulver, Sofia
;
Ostberg, Jacob
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 833-853
Persistent link: https://www.econbiz.de/10010388107
Saved in:
3
Framing as status or benefits? : Consumers' reactions to hierarchical loyalty program communication
Palmeira, Mauricio
;
Pontes, Nicolas
;
Thomas, Dominic
; …
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 488-508
Persistent link: https://www.econbiz.de/10011574454
Saved in:
4
Climbing down the ladder makes you play it safe : the effect of the status of a rejecter on product evaluation
Yi, Youjae
;
Kim, Seo Young
;
Hwang, Jae Won
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 946-959
Persistent link: https://www.econbiz.de/10011708685
Saved in:
5
Pleasure and guilt : how do they interplay in luxury consumption?
Ki, Chungwha
;
Lee, Kangbok
;
Kim, Youn-Kyung
- In:
European journal of marketing : EJM
51
(
2017
)
4
,
pp. 722-747
Persistent link: https://www.econbiz.de/10011704237
Saved in:
6
The "killer" ad : an assessment of advertising violence
Söderlund, Magnus
;
Dahlén, Micael
- In:
European journal of marketing : EJM
44
(
2010
)
11/12
,
pp. 1811-1838
Persistent link: https://www.econbiz.de/10008773201
Saved in:
7
Evaluating the effectiveness of brand-positioning strategies from a consumer perspective
Fuchs, Christoph
;
Diamantopoulos, Adamantios
- In:
European journal of marketing : EJM
44
(
2010
)
11/12
,
pp. 1763-1786
Persistent link: https://www.econbiz.de/10008773203
Saved in:
8
Female role stereotypes in print advertising : identifying associations with magazine and product categories
Plakoyiannaki, Emmanuella
;
Zotos, Yorgos
- In:
European journal of marketing : EJM
43
(
2009
)
11/12
,
pp. 1411-1434
Persistent link: https://www.econbiz.de/10009525784
Saved in:
9
Exploring the effectiveness of consumer creativity in online marketing communications
Wu, Jintao
;
Wen, Na
;
Dou, Wenyu
;
Chen, Junsong
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 262-276
Persistent link: https://www.econbiz.de/10010519465
Saved in:
10
Consonants in brand names influence brand gender perceptions
Guèvremont, Amélie
;
Grohmann, Bianca
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 101-122
Persistent link: https://www.econbiz.de/10010519627
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