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Consumer behaviour
348
Konsumentenverhalten
347
Brand management
80
Markenführung
80
Brand image
75
Markenimage
75
Advertising effects
69
Werbewirkung
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Dwivedi, Yogesh Kumar
5
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Simintiras, Antonis C.
5
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Lowe, Ben
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Angell, Robert
2
Antonetti, Paolo
2
Armstrong, Jon Scott
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Aspara, Jaakko
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Astous, Alain d'
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European journal of marketing : EJM
Journal of business research : JBR
2,400
Journal of retailing and consumer services
1,983
China economic review : an international journal
1,634
NBER working paper series
1,469
Working paper / National Bureau of Economic Research, Inc.
1,269
NBER Working Paper
1,144
Discussion paper series / IZA
969
SpringerLink / Bücher
904
Energy economics
898
Applied economics
891
Issues & studies : a social science quarterly on China, Taiwan, and East Asian affairs
859
International journal of hospitality management
835
International journal of consumer studies
792
Psychology & marketing
741
IZA Discussion Papers
739
Technological forecasting & social change : an international journal
722
IZA Discussion Paper
686
Finance research letters
655
Applied economics letters
652
China & world economy
622
Journal of consumer research : JCR ; an interdisciplinary bimonthly
614
Asian Agricultural Research
601
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
598
Emerging markets, finance and trade : EMFT
579
International review of economics & finance : IREF
577
Economic modelling
566
The Chinese economy
560
Pacific-Basin finance journal
553
Journal of business ethics : JOBE
550
Tourism management : research, policies, practice
507
The China quarterly : an international journal for the study of China
498
Working paper
494
Journal of advertising research
493
CESifo working papers
462
Management science : journal of the Institute for Operations Research and the Management Sciences
443
Discussion paper / Centre for Economic Policy Research
442
Springer eBook Collection
440
Asia Pacific journal of marketing and logistics
434
Policy research working paper : WPS
426
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ECONIS (ZBW)
427
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1
Controversial
advertising
: transgressing the taboo of gender-based violence
Gurrieri, Lauren
;
Brace-Govan, Jan
;
Cherrier, Helene
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1448-1469
Persistent link: https://www.econbiz.de/10011609149
Saved in:
2
When James Bond shows off his Omega : does product placement affect its media host?
Marchand, André
;
Hennig-Thurau, Thorsten
;
Best, Sabine
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1666-1685
Persistent link: https://www.econbiz.de/10011409536
Saved in:
3
The effects of location-based-services on consumer purchase intention at point of purchase
Gazley, Aaron
;
Hunt, Adam
;
McLaren, Lachlan
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1686-1708
Persistent link: https://www.econbiz.de/10011409558
Saved in:
4
The impact of emotional arousal levels and valence on product evaluations : from regulatory goal perspective
Choi, Nak Hwan
;
Jung, Jae Min
;
Oyunbileg, Tamir
;
Yang, …
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 78-99
Persistent link: https://www.econbiz.de/10011453244
Saved in:
5
Predicting
advertising
execution effectiveness : scale development and validation
Woodside, Arch G.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 306-311
Persistent link: https://www.econbiz.de/10011453377
Saved in:
6
Predicting what? : the strengths and limitations of a test of persuasive
advertising
principles
Wright, Malcolm J.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 312-316
Persistent link: https://www.econbiz.de/10011453393
Saved in:
7
The relative influence of
advertising
and word-of-mouth on viewing new season television programmes
Romaniuk, Jenni
;
Hartnett, Nicole
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10011626384
Saved in:
8
Are two arguments always better than one? : persuasion knowledge moderating the effect of integrated marketing communications
Kim, Jungkeun
;
Kim, Jae-Eun
;
Marshall, Roger
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1399-1425
Persistent link: https://www.econbiz.de/10011609129
Saved in:
9
Young consumer-brand relationship building potential using digital marketing
Confos, Nicolla
;
Davis, Teresa
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1993-2017
Persistent link: https://www.econbiz.de/10011641452
Saved in:
10
Young consumers' brand communications literacy in a social networking site context
Lawlor, Margaret-Anne
;
Dunne, Áine
;
Rowley, Jennifer
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 2018-2040
Persistent link: https://www.econbiz.de/10011641459
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