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~isPartOf:"European journal of marketing : EJM"
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Consumer behaviour
348
Konsumentenverhalten
347
Brand management
78
Markenführung
78
Brand image
74
Markenimage
74
Beziehungsmarketing
50
Relationship marketing
50
Brand
45
Markenartikel
45
Customer satisfaction
33
Kundenzufriedenheit
33
Advertising effects
32
Werbewirkung
32
Emotion
31
Einzelhandel
27
Retail trade
27
Advertising
24
Marketing management
23
Marketingmanagement
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Werbung
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Viral marketing
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Virales Marketing
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Großbritannien
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Social web
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Theorie
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Theory
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Pricing strategy
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14
United States
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Dwivedi, Yogesh Kumar
5
Kaushik, Geetanjali
5
Moutinho, Luiz
5
Rana, Nripendra P.
5
Simintiras, Antonis C.
5
Mitchell, Vincent-Wayne
4
Sharma, Piyush
4
Buil, Isabel
3
Canniford, Robin
3
De Chernatony, Leslie
3
Drennan, Judy
3
Grohmann, Bianca
3
Lowe, Ben
3
Oppewal, Harmen
3
Palmeira, Mauricio
3
Roper, Stuart
3
Roy, Rajat
3
Spence, Mark T.
3
Woisetschläger, David
3
Yi, Youjae
3
Zielke, Stephan
3
Abosag, Ibrahim
2
Andrews, Lynda
2
Angell, Robert
2
Antonetti, Paolo
2
Aspara, Jaakko
2
Balaji, M. S.
2
Bijmolt, Tammo H. A.
2
Brown, Mark
2
Bruhn, Manfred
2
Buchanan-Oliver, Margo
2
Büttner, Oliver B.
2
Cauberghe, Veroline
2
Chakravarti, Amitav
2
Choi, Beom Joon
2
Cruz, Angela Gracia B.
2
Dagger, Tracey S.
2
Dahlén, Micael
2
Delgado-Ballester, Elena
2
Florack, Arnd
2
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European journal of marketing : EJM
Journal of business research : JBR
2,061
Journal of retailing and consumer services
1,955
Texto para discussão / Instituto de Pesquisa Econômica Aplicada
1,009
International journal of consumer studies
773
International journal of hospitality management
741
NBER working paper series
705
Psychology & marketing
673
Revista brasileira de economia : RBE ; revista da Escola de Pós-Graduação em Economia da Fundação Getúlio Vargas
615
Working paper / National Bureau of Economic Research, Inc.
584
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER Working Paper
510
Pesquisa e planejamento econômico : PPE
501
Brazilian journal of political economy
481
SpringerLink / Bücher
414
Estudos econômicos : publicação trimestral do Departamento de Economia da Faculdade de Economia, Administração e Contabilidade da Universidade de São Paulo
406
Technological forecasting & social change : an international journal
403
Asia Pacific journal of marketing and logistics
395
The journal of product & brand management
393
The journal of brand management : an international journal
355
Discussion paper
347
Management science : journal of the Institute for Operations Research and the Management Sciences
346
Journal of marketing research : JMR
345
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Texto para Discussão
341
Cogent business & management
325
Journal of international consumer marketing
322
Journal of travel and tourism marketing
321
Journal of marketing management : MM
312
Tourism management : research, policies, practice
311
Journal of retailing
303
Marketing letters : a journal of research in marketing
300
Journal of marketing communications
297
Journal of fashion marketing and management
296
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
294
International journal of retail & distribution management
294
Journal of marketing
294
The international review of retail, distribution and consumer research
291
The journal of consumer marketing
287
Journal of consumer behaviour : an international research review
285
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ECONIS (ZBW)
349
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1
Adoption vs acceptance of e-commerce : two different decisions
Herndandez, Blanca
;
Jimenez, Julio
;
Martín, M. José
- In:
European journal of marketing : EJM
43
(
2009
)
9/10
,
pp. 1232-1245
Persistent link: https://www.econbiz.de/10009525797
Saved in:
2
Consumer acceptance of m-wellbeing services : a social marketing perspective
Schuster, Lisa Natalie
;
Drennan, Judy
;
Lings, Ian N.
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1439-1457
Persistent link: https://www.econbiz.de/10010189527
Saved in:
3
Fans' resistance to naming right sponsorships : why stadium names remain the same for fans
Woisetschläger, David
;
Haselhoff, Vanessa
;
Backhaus, …
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1487-1510
Persistent link: https://www.econbiz.de/10010414751
Saved in:
4
Values and consumption patterns : a comparison between rural and urban consumers in Western Germany
Schopphoven, Iris
- In:
European journal of marketing : EJM
25
(
1991
)
12
,
pp. 20-35
Persistent link: https://www.econbiz.de/10001122807
Saved in:
5
Using versus choosing : the relationship of the consumption experience to reasons for purchasing
Holbrook, Morris B.
- In:
European journal of marketing : EJM
20
(
1986
)
8
,
pp. 49-62
Persistent link: https://www.econbiz.de/10001071337
Saved in:
6
Paradigms in consumer research : a review of perspectives and approaches
Arndt, Johan
- In:
European journal of marketing : EJM
20
(
1986
)
8
,
pp. 23-40
Persistent link: https://www.econbiz.de/10001071338
Saved in:
7
Consumer behaviour in theory and in practice
Foxall, Gordon R.
(
contributor
)
- In:
European journal of marketing : EJM
20
(
1986
)
3
Persistent link: https://www.econbiz.de/10001071372
Saved in:
8
Buyer seller relationships in Japan and Germany : an interaction approach
Campbell, Nigel C.
- In:
European journal of marketing : EJM
19
(
1985
)
3
,
pp. 57-66
Persistent link: https://www.econbiz.de/10001071451
Saved in:
9
The consumer in a socialist economy
Kostecki, Michel M.
- In:
European journal of marketing : EJM
19
(
1985
)
1
,
pp. 20-30
Persistent link: https://www.econbiz.de/10001071459
Saved in:
10
Consumer attitudes toward marketing in England and the United States
French, Warren A.
- In:
European journal of marketing : EJM
16
(
1982
)
6
,
pp. 20-30
Persistent link: https://www.econbiz.de/10001071489
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