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The asymmetric influence of cognitive and affective country image on rational and experiential purchases
Li, Dongjin; Wang, Cheng Lu; Jiang, Ying; Barnes, Bradley R. - In: European journal of marketing : EJM 48 (2014) 11/12, pp. 2153-2175
Persistent link: https://www.econbiz.de/10010461794
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Is the seven-year hitch premature in industrial markets?
Barnes, Bradley R. - In: European journal of marketing : EJM 39 (2005) 5, pp. 560-584
Persistent link: https://www.econbiz.de/10006077832
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Effects of message framing and involvement on price deal effectiveness
Gamliel, Eyal; Herstein, Ram - In: European journal of marketing : EJM 46 (2012) 9, pp. 1215-1232
Persistent link: https://www.econbiz.de/10009661662
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Effects of message framing and involvement on price deal effectiveness
Gamliel, Eyal; Herstein, Ram - In: European journal of marketing : EJM 46 (2012) 9, pp. 1215-1233
Persistent link: https://www.econbiz.de/10010021193