Effects of message framing and involvement on price deal effectiveness
Year of publication: |
2012
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Authors: | Gamliel, Eyal ; Herstein, Ram |
Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 46.2012, 9 (14.9.), p. 1215-1233
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Saved in:
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