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When to introduce an online channel, and offer money back guarantees and personalized pricing?
Chen, Bintong; Chen, Jing - In: European journal of operational research : EJOR 257 (2017) 2, pp. 614-624
Persistent link: https://www.econbiz.de/10011639759
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Channel strategy for manufacturers in the presence of service freeriders
Pun, Hubert; Chen, Jing; Li, Wei - In: European journal of operational research : EJOR 287 (2020) 2, pp. 460-479
Persistent link: https://www.econbiz.de/10012293846
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Advertising, goodwill, and the Veblen effect
Chenavaz, Régis Y.; Eynan, Amit - In: European journal of operational research : EJOR 289 (2021) 2, pp. 676-682
Persistent link: https://www.econbiz.de/10012416825
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Modeling the impact of product quality on dynamic pricing and advertising policies
Chenavaz, Régis Y.; Feichtinger, Gustav; Hartl, Richard F. - In: European journal of operational research : EJOR 284 (2020) 3, pp. 990-1001
Persistent link: https://www.econbiz.de/10012238930