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Channel differentiation strategy in a dual-channel supply chain considering free riding behavior
Tian, Chen; Xiao, Tiaojun; Shang, Jennifer - In: European journal of operational research : EJOR 301 (2022) 2, pp. 473-485
Persistent link: https://www.econbiz.de/10013207656
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When to introduce an online channel, and offer money back guarantees and personalized pricing?
Chen, Bintong; Chen, Jing - In: European journal of operational research : EJOR 257 (2017) 2, pp. 614-624
Persistent link: https://www.econbiz.de/10011639759
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Channel strategy for manufacturers in the presence of service freeriders
Pun, Hubert; Chen, Jing; Li, Wei - In: European journal of operational research : EJOR 287 (2020) 2, pp. 460-479
Persistent link: https://www.econbiz.de/10012293846
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Optimizing online recurring promotions for dual-channel retailers : segmented markets with multiple objectives
Jiang, Yuanchun; Liu, Yezheng; Shang, Jennifer; … - In: European journal of operational research : EJOR 267 (2018) 2, pp. 612-627
Persistent link: https://www.econbiz.de/10011812537
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Impact of loyalty program investment on firm performance : seasonal products with strategic customers
Gu, Wei; Luan, Xiaoting; Song, Yanan; Shang, Jennifer - In: European journal of operational research : EJOR 299 (2022) 2, pp. 621-630
Persistent link: https://www.econbiz.de/10013207149
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Impacts of knowledge on online brand success : an agent-based model for online market share enhancement
Jiang, Guoyin; Tadikamalla, Pandu R.; Shang, Jennifer; … - In: European journal of operational research : EJOR 249 (2016) 3, pp. 1093-1103
Persistent link: https://www.econbiz.de/10011413865