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When to introduce an online channel, and offer money back guarantees and personalized pricing?
Chen, Bintong; Chen, Jing - In: European journal of operational research : EJOR 257 (2017) 2, pp. 614-624
Persistent link: https://www.econbiz.de/10011639759
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Strategic introduction of the marketplace channel under dual upstream disadvantages in sales efficiency and demand information
Yan, Yingchen; Zhao, Ruiqing; Xing, Tiantian - In: European journal of operational research : EJOR 273 (2019) 3, pp. 968-982
Persistent link: https://www.econbiz.de/10011987666
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Strategic introduction of the marketplace channel under spillovers from online to offline sales
Yan, Yingchen; Zhao, Ruiqing; Liu, Zhibing - In: European journal of operational research : EJOR 267 (2018) 1, pp. 65-77
Persistent link: https://www.econbiz.de/10011812314
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Promoting end-of-season product through online channel in an uncertain market
Chen, Pingping; Zhao, Ruiqing; Yan, Yingchen; Zhou, Chi - In: European journal of operational research : EJOR 295 (2021) 3, pp. 935-948
Persistent link: https://www.econbiz.de/10012622422
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Channel strategy for manufacturers in the presence of service freeriders
Pun, Hubert; Chen, Jing; Li, Wei - In: European journal of operational research : EJOR 287 (2020) 2, pp. 460-479
Persistent link: https://www.econbiz.de/10012293846
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Why do consumers prefer static instead of dynamic pricing plans? : an empirical study for a better understanding of the low preferences for time-variant pricing plans
Schlereth, Christian; Skiera, Bernd; Schulz, Fabian - In: European journal of operational research : EJOR 269 (2018) 3, pp. 1165-1179
Persistent link: https://www.econbiz.de/10011866895
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Measurement of preferences with self-explicated approaches : a classification and merge of trade-off- and non-trade-off-basef evaluation types
Schlereth, Christian; Eckert, Christine; Schaaf, René; … - In: European journal of operational research : EJOR 238 (2014) 1, pp. 185-198
Persistent link: https://www.econbiz.de/10010398805
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Willingness-to-pay estimation with choice-based conjoint analysis : addressing extreme response behavior with individually adapted designs
Gensler, Sonja; Hinz, Oliver; Skiera, Bernd; Theysohn, Sven - In: European journal of operational research : EJOR 219 (2012) 2, pp. 368-378
Persistent link: https://www.econbiz.de/10009514332