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When to introduce an online channel, and offer money back guarantees and personalized pricing?
Chen, Bintong; Chen, Jing - In: European journal of operational research : EJOR 257 (2017) 2, pp. 614-624
Persistent link: https://www.econbiz.de/10011639759
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Who should introduce the third-party platform channel under different pricing strategies?
Zhen, Xueping; Xu, Shuangshuang - In: European journal of operational research : EJOR 299 (2022) 1, pp. 168-182
Persistent link: https://www.econbiz.de/10013206968
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When and how should a retailer use third-party platform channels? : the Impact of spillover effects
Zhen, Xueping; Xu, Shuangshuang; Li, Yongjian; Shi, Dan - In: European journal of operational research : EJOR 301 (2022) 2, pp. 624-637
Persistent link: https://www.econbiz.de/10013207666
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Channel strategy for manufacturers in the presence of service freeriders
Pun, Hubert; Chen, Jing; Li, Wei - In: European journal of operational research : EJOR 287 (2020) 2, pp. 460-479
Persistent link: https://www.econbiz.de/10012293846
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The effects of herding and word of mouth in a two-period advertising signaling model
Zhen, Xueping; Cai, Gangshu; Song, Reo; Jang, Sungha - In: European journal of operational research : EJOR 275 (2019) 1, pp. 361-373
Persistent link: https://www.econbiz.de/10011993317