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Phase-type distribution of customer relationship with Markovian response and marketing expenditure decision on the customer lifetime value
Ma, Ming; Li, Zehui; Chen, Jinyuan - In: European journal of operational research : EJOR 187 (2008) 1, pp. 313-326
Persistent link: https://www.econbiz.de/10003769207
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Analysis of customer lifetime value and marketing expenditure decisions through a Markovian-based model
Ekinci, Yeliz; Ülengin, Füsun; Uray, Nimet; Ülengin, … - In: European journal of operational research : EJOR 237 (2014) 1, pp. 278-288
Persistent link: https://www.econbiz.de/10010378607
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Modeling churn using customer lifetime value
Glady, Nicolas; Baesens, Bart; Croux, Christophe - In: European journal of operational research : EJOR 197 (2009) 1, pp. 402-411
Persistent link: https://www.econbiz.de/10003829082
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A DEA-based approach to customer value analysis
Cherchye, Laurens; Rock, Bram de; Dierynck, Bart; … - In: European journal of operational research : EJOR 308 (2023) 3, pp. 1319-1331
Persistent link: https://www.econbiz.de/10014311896
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A nonhomogeneous hidden Markov model of response dynamics and mailing optimization in direct marketing
Ma, Shaohui; Hou, Lu; Yao, Wensong; Lee, Baozhen - In: European journal of operational research : EJOR 253 (2016) 2, pp. 514-523
Persistent link: https://www.econbiz.de/10011490380
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Knapsack problems with setups
Michel, S.; Perrot, N.; Vanderbeck, F. - In: European journal of operational research : EJOR 196 (2009) 3, pp. 909-918
Persistent link: https://www.econbiz.de/10003824941
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The discrete facility location problem with balanced allocation of customers
Marín, Alfredo - In: European journal of operational research : EJOR 210 (2011) 1, pp. 27-38
Persistent link: https://www.econbiz.de/10008826034
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Optimal and heuristic algorithms for multiproduct uncapacitated facility location
Klincewiez, John G.; Luss, Hanan; Rosenberg, Eric - In: European journal of operational research : EJOR 26 (1986) 2, pp. 251-258
Persistent link: https://www.econbiz.de/10003603862
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The relationship of strategic and marketing plans
Greenley, Gordon E. - In: European journal of operational research : EJOR 27 (1986) 1, pp. 17-24
Persistent link: https://www.econbiz.de/10003563293
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An efficient genetic algorithm with a corner space algorithm for a cutting stock problem in the TFT-LCD industry
Lu, Hao-Chun; Huang, Yao-Huei - In: European journal of operational research : EJOR 246 (2015) 1, pp. 51-66
Persistent link: https://www.econbiz.de/10011341190